HORLICKS 25-POUND MALTED MILK POWDER CANISTER, 1969-1975
1982.33.
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ELECTRIC DRINK MIXER, Hamilton Beach Manufacturing Co., Racine, Wisconsin, ca. 1915, and HORLICK’S MALTED MILK MIXING CUP, ca. 1920.
1966.132.1; 1966.132.2.2
A Popular Treat

As malted milk evolved into a soda fountain treat, Horlicks began adding chocolate to its malted milk products. Horlicks’ advertising did not abandon its original, nineteenth-century claims of easily digested nutrition, even as it added new appeals to taste, energy, refreshment, relaxation and fun.

According to legend, William Horlick approached the fledgling Hamilton Beach Manufacturing Co. of Racine and urged them to apply their lightweight, high-speed motor to the increasingly popular task of mixing malteds. The result was the first practical electric drink mixer, patented in 1911.

TIN, HORLICKS MALTED MILK SWEET CHOCOLATE FLAVOR, ca. 1946-1960.
1975.59.20.1
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SODA FOUNTAIN INSIDE RIKER’S DRUG STORE, Trenton, New Jersey, 1923. Courtesy of Duke University Rare Book, Manuscript, and Special Collections Library.
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