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Earhart Endorsement

Earhart Endorsement | Print | Wisconsin Historical Society
A newspaper advertisement prepared by the Foote, Cone and Belding agency for the American Tobacco Co.  The ad features a product endorsement for Lucky Strike cigarettes by Amelia Earhart, America's premier woman aviator.  On June 17, 1928 (shortly before this ad appeared in print) Earhart completed the first trans-Atlantic flight by a woman.  "Lucky Strikes were the cigarette carried on the 'Friendship' when she [the 'Friendship'] crossed the Atlantic.  They were smoked continuously from Trepassey [Newfoundland] to Wales.  I think nothing else helped so much to lessen the strain for all of us."  Earhart became a celebrity after the flight, even though she had been a passenger, not the pilot. In 1932 she completed the first solo Atlantic flight by a woman. In 1937 Earhart and her navigator disappeared over the Pacific Ocean during an attempt at an around-the-world flight. This advertisement is from the collection of Foote, Cone and Belding, one of many advertising collections available for research at the Wisconsin Historical Society Archives.

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DESCRIPTION
A newspaper advertisement prepared by the Foote, Cone and Belding agency for the American Tobacco Co. The ad features a product endorsement for Lucky Strike cigarettes by Amelia Earhart, America's premier woman aviator. On June 17, 1928 (shortly before this ad appeared in print) Earhart completed the first trans-Atlantic flight by a woman. "Lucky Strikes were the cigarette carried on the 'Friendship' when she [the 'Friendship'] crossed the Atlantic. They were smoked continuously from Trepassey [Newfoundland] to Wales. I think nothing else helped so much to lessen the strain for all of us." Earhart became a celebrity after the flight, even though she had been a passenger, not the pilot. In 1932 she completed the first solo Atlantic flight by a woman. In 1937 Earhart and her navigator disappeared over the Pacific Ocean during an attempt at an around-the-world flight. This advertisement is from the collection of Foote, Cone and Belding, one of many advertising collections available for research at the Wisconsin Historical Society Archives.
RECORD DETAILS
Image ID:11754
Creation Date: 1928
Creator Name:American Tobacco Company
City:
County:
State:
Collection Name:Foote, Cone & Belding records, 1906-1996
Genre:Print
Original Format Type:prints, photomechanical
Original Format Number:Mss 880 - American Tobacco File
Original Dimensions:10 x 17 inches
SUBJECTS
Clothing and dress
Protective clothing
Advertising
Cigarettes
Women
Air pilots
RIGHTS AND PERMISSIONS
This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Division of Library-Archives. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society.
Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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