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Publication Information
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W0121KI
WHi 13179
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Calvert Window, Madison Liquor and Cigar Store
November 22, 1944
Window display with neon sign at Madison Liquor and Cigar Store, 109 Monona Avenue, featuring Calvert liquor.
Calvert Liquor Sign
December 13, 1944
Calvert Liquor sign displayed in the window of the Plymouth Liquor Distributers, 2717 Atwood Avenue, sign reads: "Clear Heads Choose Calvert."
Park Hotel Liquor Shop
November 14, 1944
Park Hotel Liquor Shop, 222 South Carroll Street, display window featuring Lord Calvert liquor.
Calvert Liquor Window Display
October 14, 1948
Calvert Liquor display in the Indian Room window at the Monona Hotel, 114 Monona Avenue. The Madison Theatre marquee is reflected in the window.
Speth's Display Window
August 25, 1944
Speth's, men's clothing store, 222 State Street, display window featuring men's suits and Lord Calvert whiskey. "For men who desire the finest."
Calvert Sign and Turkeys at Bluteau's Market
November 22, 1944
Bluteau's Drive-In Market, 2418 University Avenue, featuring Calvert Liquor sign and fresh turkeys. Sign reads: "Clear heads choose Calvert."
