Mission, Vision & Values

Embrace a
Spirit of Service

We boldly step up when and where others need us—whether they ask or opportunity calls. Our commitment extends beyond our walls and into the many Wisconsin communities we serve. Because when we act with purpose, we uplift everyone.

Engage Our
Expertise

We tap into the diverse talents across our teams to create exceptional work. By sharing knowledge and seeking fresh, current perspectives, we build bridges, open doors and forge connections that move Wisconsin forward.

Spark
Enthusiasm

We approach our work with energy and deep curiosity, inspiring others to join us in bringing history to life. When we elevate what matters most to our colleagues and communities, we create change that lasts.

Cultivate
Inclusion

We create engaging and diverse spaces where every person feels welcome, valued and heard. Our commitment to inclusion shapes the stories we preserve and share, the voices we amplify and the relationships we build within Wisconsin communities.

Exceed
Expectations

We rise to meet a bold challenge—to serve as a premier North American historical organization. By leveraging our shared knowledge and resources, we provide the exceptional support our colleagues and communities deserve.

Think Big
& GROW WITH PURPOSE

We chart a sustainable future by learning from yesterday and embracing tomorrow. Through curious thinking and a creative approach, we proudly grow with purpose to build something remarkable.