Wisconsin Historical Society

Photograph

Fauerbach Brewing Co. Float

Fauerbach Brewing Co. Float | Photograph | Wisconsin Historical Society
An automobile covered in crepe paper with a beer bottle on the front end, and a sign on the top serves as the Fauerbach Brewing Co. float. It was built to be in a parade celebrating opening of Park and Regent streets. Taken in front of the Fauerbach building, the Madison Drug Company at 654 Williamson Street is also in the picture.
DESCRIPTION
An automobile covered in crepe paper with a beer bottle on the front end, and a sign on the top serves as the Fauerbach Brewing Co. float. It was built to be in a parade celebrating opening of Park and Regent streets. Taken in front of the Fauerbach building, the Madison Drug Company at 654 Williamson Street is also in the picture.
RECORD DETAILS
Image ID:16425
Creation Date:1934-07-27  
Creator Name:McVicar, Angus B., 1903-1964
City:Madison
County:Dane
State:Wisconsin
Collection Name:Photo Copy Service : Photo Copy Service photographs and negatives, 1925-1983
Genre:Photograph
Original Format Type:negative, original
Original Format Number:PH 6058.4760B
Original Dimensions:10 x 8 inches
ADDITIONAL INFORMATION
Reference print, also have print showing car/float going down the street in the parade but no negative for it
SUBJECTS
Alcoholic beverages
Beer
Brewing industry
Cities and towns
Commercial strips
Men
Outdoor photography
Parades
Publicity
Automobile driving
Signs and signboards

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This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Division of Library-Archives. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. <p>Please Credit: Wisconsin Historical Society.</p>
Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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