Wisconsin Historical Society


Fauerbach Brewing Co. Float

Fauerbach Brewing Co. Float | Photograph | Wisconsin Historical Society
An automobile covered in crepe paper with a beer bottle on the front end, and a sign on the top serves as the Fauerbach Brewing Co. float. It was built to be in a parade celebrating opening of Park and Regent streets. Taken in front of the Fauerbach building, the Madison Drug Company at 654 Williamson Street is also in the picture.
Image ID:16425
Creation Date:1934-07-27  
Creator Name:McVicar, Angus B., 1903-1964
Collection Name:Photo Copy Service : Photo Copy Service photographs and negatives, 1925-1983)
Original Format Type:negative, original
Original Format Number:PH 6058.4760B
Original Dimensions:10 x 8 inches
Reference print, also have print showing car/float going down the street in the parade but no negative for it
Alcoholic beverages
Brewing industry
Cities and towns
Commercial strips
Outdoor photography
Automobile driving
Signs and signboards

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Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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