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Licari Tire Company
Image
A view of the Licari Tire Company, 767 West Washington, with a Phillips sign in the foreground, and a Gillette Tire Company sign with the company's slogan: "A Bear For Wear." Gillette tires were manufactured in Eau Claire, Wisconsin. In the far distance is the Wisconsin State Capitol.
July 2, 1936
McVicar, Angus Boyd, 1903-1964
Publication Information
Physical Description
Collection Information
Copyright Information
W013AIJ
WHi 4119
Image
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Licari Tire Co.
July 2, 1936
Night view of the Licari Tire Company station 767 West Washington Avenue, at the corner of West Main Street and West Washington Avenue. The Art Deco Trachte building has two American flags, and a n...
Licari Tire Co.
September 1, 1934
Three automobiles parked at Licari Tire Co., 767 W. Washington Avenue, featuring Gillette tires, one automobile is advertising Licari Tire Co. and Gillette Tires. Greenbush Trachte building.
Tires in the Licari Garage
August 17, 1933
A worker fixing a tire in front of racks of Gillette tires in the Licari garage, 767 W. Washington Avenue, in the Greenbush neighborhood.
Licari Tire Co. Office
October 26, 1934
A driver is sitting in Licari's panel truck, next to the small art deco office of Licari Tire Company, where another man is posing at the door, 767 West Washington, in the Greenbush neighborhood.
Gillette Tire Sign
April 21, 1926
Gillette tire sign painted on the side of the Central Tire and Supply building in Madison. Gillette tires were manufactured in Eau Claire, Wisconsin, and the sign depicts their "bear for wear" slo...
Roma Wine Display, Licari Tavern
October 31, 1946
Roma Wine Display, interior at Licari Tavern, 767 West Washington Avenue, showing shelving with Roma sign.
