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International Truck Advertising Proof
| Advertising proof created by Young and Rubicam for the International Harvester Company. Features an illustration of a man bowling with the text: "You've got to hit it right to pick up the tough ones". This advertisement was intended to recruit new International truck dealers. |
| Image ID: | 41763 |
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| Creation Date: | 01 1954 |
| Creator Name: | Young and Rubicam |
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| Collection Name: | Young and Rubicam motor truck advertising proof books, 1938-1970 |
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| Original Format Type: | prints, photomechanical |
| Original Format Number: | MCC MSS 14Z, box 4 |
| Original Dimensions: | 12.25 x 17 inches |
| Automotive News, January 4, 1954 |
| Selling |
| Sales promotion |
| Bowlers |
| Bowling alleys |
| Advertising |
| Bowling |
| Automobile dealers |
| Trucks |
| Automobile industry and trade |
| Clothing and dress |
| Men |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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