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International Truck Advertising Proof
Advertising proof created by Young and Rubicam for the International Harvester Company. Features an illustration of a swordfish being reeled in by men on a fishing boat with the text: "The built-in sales hook pays off in truck dealer profits". This advertisement was intended to recruit International truck dealers. |
Image ID: | 41786 |
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Creation Date: | 08 1953 |
Creator Name: | Young and Rubicam |
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Collection Name: | Young and Rubicam motor truck advertising proof books, 1938-1970 |
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Original Format Type: | prints, photomechanical |
Original Format Number: | MCC MSS 14Z, box 3 |
Original Dimensions: | 12.25 x 17 inches |
Automotive News, August 3, 1953 |
Boats and boating |
Fishes |
Advertising |
Automobile industry and trade |
Fishing |
Automobile dealers |
Sales promotion |
Selling |
Trucks |
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Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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