Magazine or Periodical
"Dealer News" Cover
The cover for "Dealer News" featuring a prototype of its new base of operations building. |
Image ID: | 48163 |
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Creation Date: | 10 1948 |
Creator Name: | International Harvester Company |
City: | |
County: | |
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Collection Name: | International Harvester Company magazines and newsletters, 1909-1984 |
Genre: | Magazine or Periodical |
Original Format Type: | prints, photomechanical |
Original Format Number: | M2001-127, Box 18, p.1 |
Original Dimensions: | 8.5 x 12 inches |
The article is consistent with other articles referring to International Harvester's move to universalize the style of their dealerships, nationally and internationally, and use innovative design techniques to utilize all the space in the building for the monetary progress of the company and benefit of each location's customers. International Harvester also sought to unify their look to symbolize the progression of the U.S. during and after World War II. |
Commercial buildings |
Periodicals |
Agricultural machinery industry |
Storefronts |
Stores, Retail |
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Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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