click zoom to display a high-res image
Wisconsin Billboard
Image
A movable billboard aimed at passing motorists along State Highway 20 in Illinois. It reads "Relax in Wisconsin, Where Friends and Nature Meet." Although tourists traveled to Wisconsin by train during the nineteenth century, the advent of personal automobiles greatly expanded the tourist sector of the economy. This billboard was sponsored by Wisconsin's Conservation Department which was then responsible for state tourism promotion.
1938
Larson, Lee
Publication Information
Physical Description
Collection Information
Copyright Information
W013OA9
WHi 5748
Image
Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Wisconsin Tourism Sign
Group of resort and hotel owners gathered in front of a Wisconsin tourism sign that reads: "Relax In Wisconsin." There is a building in the background.
Governor La Follette and Governor Horner on Fishing Trip
September 25, 1937
Governor Philip La Follette (Wisconsin) and Governor Henry Horner (Illinois) enjoy a laugh in the boat during a fishing trip.
Rustic Stairway
1940
People descending a rustic stairway leading down to the trail along the Bad River.
Smelt Wrestling
April 1939
Two men smelt wrestling at the Smelt Carnival in Marinette.
Information Cabin
1940
Four people outside of the information cabin at Copper Falls State Park.
Boy Standing in Wisconsin Tourism Display
July 1938
Wisconsin exhibit at Union Depot (Milwaukee Road), in Chicago, showing Kenneth Kramer of Highland Park, Illinois.