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W012VSM
WHi 6579
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Clyde Cockershaw's Bar
1938
A McCormick-Deering ten can cooler sits underneath a counter next to the soda faucets at Clyde Cockershaw's Bar. In the background are advertisements for alcohol and cigarettes.
Richard Brackett with Cooler
1938
Richard Brackett, President of the Wisconsin Dairyman's Association, stands with a milk can near a McCormick-Deering cooler. Original caption states: "Pres. Wisconsin Dairymen's Association, and h...
McCormick-Deering 4-Can Milk (Water Cooler)
July 2, 1936
A man prepares to drink from a drinking fountain attached to a McCormick-Deering 4-can milk (water cooler), possibly at International Harvester's West Pullman Works. The cooler pictured was for dis...
Buster Bottling Co.
1938
A McCormick-Deering cooler at the Buster Bottling Company. A worker with a "Drink Orange Crush" hat is moving soda bottles to a crate.
Patrons and Bartender at Chet's Tavern
1941
Two patrons and bartender at Chet's tavern. The bartender is pulling bottles of Schlitz beer out of an International No. 4 De Luxe dry type beverage cooler.
Man Putting Milk Can in Cooler
1937
Fred Esser puting a milk can into an McCormick-Deering 6 can milk cooler.