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Fehr Baking Company Truck | Photograph | Wisconsin Historical Society

Photograph

Fehr Baking Company Truck

Fehr Baking Company Truck | Photograph | Wisconsin Historical Society
An International L-150 truck owned by the Fehr Baking Company parked in front of Joe's Meat Market. The side of the truck advertises "Fairmade; Fairmade is Good Bread." The original caption reads, "The new L-150 International operated by the Fehr Baking Company of San Antonio is shown in front of a neighborhood store which is one of dozens of similar daily shops. A feature of this truck's special bakery equipment is the 18 stainless steel shelves (9 on each side) which are movable and by a simple jerk, the bread and cake cartons can be made to travel to the rear and thus facilitate quick deliveries. Besides the rear doors there is a door on the right side which leads to a front compartment. L. Ghirst is president of the Fehr Baking Company."
DESCRIPTION
An International L-150 truck owned by the Fehr Baking Company parked in front of Joe's Meat Market. The side of the truck advertises "Fairmade; Fairmade is Good Bread." The original caption reads, "The new L-150 International operated by the Fehr Baking Company of San Antonio is shown in front of a neighborhood store which is one of dozens of similar daily shops. A feature of this truck's special bakery equipment is the 18 stainless steel shelves (9 on each side) which are movable and by a simple jerk, the bread and cake cartons can be made to travel to the rear and thus facilitate quick deliveries. Besides the rear doors there is a door on the right side which leads to a front compartment. L. Ghirst is president of the Fehr Baking Company."
RECORD DETAILS
Image ID:65897
Creation Date: 1950
Creator Name:International Harvester Company
City:San Antonio
County:
State:Texas
Collection Name:McCormick - International Harvester
Genre:Photograph
Original Format Type:photographic print, b&w
Original Format Number:MCC MSS 7Z, Box 323, Pg. 158
Original Dimensions:9.5 x 7.5 inches
SUBJECTS
Plants
Billboards
Baked products industry
Bread
Meat industry
Outdoor photography
Storefronts
Stores, Retail
Delivery of goods
Signs and symbols
Transportation

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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