Wallace Poster Advertising Company Truck | Photograph | Wisconsin Historical Society

Photograph

Wallace Poster Advertising Company Truck

Wallace Poster Advertising Company Truck | Photograph | Wisconsin Historical Society
International Model S truck owned by the Wallace Poster Advertising Company is parked along the side of a road in front of two billboards. Two men on the right are using brooms to affix a "Prince Albert" poster onto the billboard.
DESCRIPTION
International Model S truck owned by the Wallace Poster Advertising Company is parked along the side of a road in front of two billboards. Two men on the right are using brooms to affix a "Prince Albert" poster onto the billboard.
RECORD DETAILS
Image ID:83584
Creation Date: 03 21 1925
Creator Name:International Harvester Company
City:Oswego
County:
State:New York
Collection Name:International Harvester Company photo albums, circa 1899-1965
Genre:Photograph
Original Format Type:photographic print, b&w
Original Format Number:MCC MSS 7Z, Album 254, Pg. 39
Original Dimensions:8 x 6 inches
ADDITIONAL INFORMATION
The original typewritten caption reads: "Model S International motor truck owned by the Wallace Poster Advertising Company, of Oswego, New York. It is utilized to haul regular posting equipment and is shown in front of a billboard on which the operators are working. The motor truck covers regular routes at stated intervals and operates over a radius of about twenty-four miles. At the time of taking the picture, March 21, 1925, the speedometer reading showed 2,400 miles. The driver, John Talbot, said that the truck operates economically and that it compares very favorably with any other of the many trucks that he has used. He likes International inspection and service. He declared that our service station at Auburn keeps his truck in A-1 shape. He told how he lost only one day this past winter (the day of the heaviest snow they have had in years). He covered his route during the thaw when water in some places reached the axles of the truck."
SUBJECTS
Posters
Trees
Hats
Work clothes
Advertising
Billboards
Implements, utensils, etc.
Men
Outdoor photography
Roads
Trucks
Blue collar workers

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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