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International Dealership Sign Brochure
Sales brochure describing signs for International Harvester dealerships. Includes the International Triple Diamond logo. Original caption reads: "Announcing the new International 'reflecting' departmental sign for branches and dealers new and used trucks size 8" x 28" Now you can 'Dress up' your branch house or store with departmental signs at low cost and no operating expense. These attractive signs require no electricity. The specially designed chromium foil letters stand out clearly even in poorly lighted shops. They reflect the light any source, delivering a brilliant, readable message. 10 feet of chain supplied with each sign. Heavy channel steel frame makes sign very strong and permits use of either single or double faced showing. All signs kept in stock for immediate shipment order now. Never wears out! No maintenance or installation cost! Saves time and improves your customer service. Only $ 1.75 each lots of 10 single face assorted. Identify each department with approved signs. Just the sign you have been wanting." |
Image ID: | 88918 |
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Creation Date: | 1940 |
Creator Name: | International Harvester Company |
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Collection Name: | Advertising sample books (bluebooks), 1913-1957 |
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Original Format Type: | prints, photomechanical |
Original Format Number: | MCC MSS 5Z, Box 204, F3 |
Original Dimensions: | 8.5 x 11 inches |
Advertising |
Automobile dealers |
Signs and symbols |
Trucks |
This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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