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Peter Hand Brewery Trucks
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A 1927 International six-speed special and an International 1710 Cargostar-B cab-over truck parked in front of a Hyatt Regency hotel. Both trucks belonged to the Peter Hand Brewing Company. The trucks include advertising for "Old Chicago Lager Beer."
1975
International Harvester Company
Publication Information
Physical Description
Collection Information
Copyright Information
W012TWZ
WHi 93776
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Old Gold Lager, Beer Label
1933
Label submitted to the state of Wisconsin for trademark registration. "Old Gold Lager, Old Gold Lager Beer, Brewed and Bottled by the Reedsburg Brewery." The gold, yellow and red label features thr...
Lucky Lager Truck on Highway
1961
An International DF 405 truck owned by Lucky Lager drives down a highway away. The Lucky Lager factory is in the background.
Meister Bräu, Beer Label
1933
Label submitted to the state of Wisconsin for trademark registration. "Meister Bräu, 'The Beer' Brewed and bottled by Peter Hand Brewing Co." In the top left is the circular logo, which consists of...
Dakota Brewing Company Truck
August 17, 1934
Side view of an International truck used by the Dakota Brewing Company of Huron, South Dakota, parked in front of a brewery building. Both the advertisement on the bed of the truck and the painted ...
Wagner Brewing Company Trucks
July 18, 1934
Drivers sit behind the wheels of International trucks owned by Wagner Brewing Company. The trucks are parked in a row outside a brewery building with a sign that reads: "Wagner Brewing Co."
International Motor Trucks Advertising Poster
1924
Advertising poster for International motor trucks featuring color illustrations of several truck models. Printed by Herman Litho. Co., Chicago, Illinois, for International Harvester Export Company.