Wisconsin Historical Society

National or State Registers Record

N of Fort Atkinson

National or State Register of Historic Places
N of Fort Atkinson | National or State Registers Record | Wisconsin Historical Society
Historic Name:Hoard's Dairyman Farm
Reference Number:78000105
Location (Address):N of Fort Atkinson
Prospect Farm/ Hoard's Dairyman Farm
County Highway K, Town of Jefferson, Jefferson County
Builder: Asa Snell
Date of Construction of Main House: 1845, circa 1899

William Dempster Hoard acquired Prospect Farm in 1899 and used it as a laboratory for testing the practices promoted in his magazine, Hoard's Dairyman. Hoard advocated the use of alfalfa as a dairy feed, maintaining a cow census, and the registration of dairy herds to track milk production. Hoard's magazine also encouraged improvements to the silo and the use of silage as a feed source. He further worked on the eradication of milk-borne tuberculosis.

Hoard was born in Stockbridge, New York in 1836 and migrated to Wisconsin in 1857. After serving in the Civil War, Hoard launched several business ventures, finally settling on newspaper publishing. He began the Jefferson County Union in Lake Mills, Wisconsin in 1870. Three years later, he and the newspaper moved to Fort Atkinson, Wisconsin. In 1885 he founded Hoard's Dairyman. Hoard was elected Governor of Wisconsin in 1888 and fought against the adulteration of food. William Hoard died in 1918. His son, Frank Ward Hoard, who became the business manager of their publishing business in 1890, succeeded him in his work. Frank, with the help of his brothers, Halbert and Arthur, built Hoard's Dairyman into a national dairy farm magazine.

The property is not open to the public, please respect the privacy of its owners.

Period of Significance:1899
Area of Significance:Agriculture
Area of Significance:Archeology/Prehistoric
Applicable Criteria:Event
Applicable Criteria:Person
Historic Use:Agriculture/Subsistence: Agricultural Fields
Historic Use:Agriculture/Subsistence: Animal Facility
Historic Use:Domestic: Single Dwelling
Historic Use:Agriculture/Subsistence: Storage
Architectural Style:Italianate
Resource Type:Building
Historic Status:Listed in the National Register
Historic Status:Listed in the State Register
National Register Listing Date:08/29/1978
State Register Listing Date:01/01/1989
Number of Contributing Buildings:1
Number of Contributing Sites:1
Number of Contributing Structures:0
Number of Contributing Objects:0
Number of Non-Contributing Sites:1
Number of Non-Contributing Structures:0
Number of Non-Contributing Objects:0
National Register and State Register of Historic Places, Division of Historic Preservation, Wisconsin Historical Society, Madison, Wisconsin

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