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National or State Registers Record

Roughly bounded by Highland Avenue, Eleventh, Winnebago and Ninth streets

Historic Name:
Pabst Brewing Company Complex
Reference Number:
03001165
Property Location:
Roughly bounded by Highland Avenue, Eleventh, Winnebago and Ninth streets
County:
Milwaukee
City/Village:
Milwaukee
Township:

Summary

Pabst Brewing Company Complex
807 W. Juneau Avenue, Milwaukee, Milwaukee County
Architects: Charles Hoffmann and Otto Strack
Dates of contributing buildings: 1858-1953

The Pabst Brewery was the principal production facility for one of the largest brewers in the world. Founded in 1844 by Jacob Best and his sons, the brewery originally produced ale, porter and whiskey in addition to the lager beer for which it ultimately became famous. Former steamship captain, Frederick Pabst entered the business in 1864 following his marriage to the daughter of Phillip Best, who inherited the business from his father. Two years later, Captain Pabst became company president and, by 1868, the brewery was the largest in Milwaukee. In 1874, it had become the largest in the nation brewing 114,162 barrels of beer.

Late nineteenth century mechanical and scientific advancements - many of which were either pioneered or refined at the brewery - improved the consistency of beer and helped increase production. These included better carbonation techniques, the use of strains of yeast more suited to brewing, and the introduction of numerous devices such as barley washers, improved filters, hop extractors and bottling equipment. On March 18, 1889, the business was renamed in honor of Captain Pabst who had overseen an increase in production from fewer than 5,000 barrels in 1864 to over 500,000 barrels by 1889. In 1892, aided by aggressive promotion and a wide distribution network, the brewery became the first to produce over one million barrels of beer in a single year and stood as the largest lager brewery in the world. One of its most popular beers was its "Select" brand, which, with a blue silk ribbon tied to each bottle, served as the precursor of Pabst's trademark "Blue Ribbon" beer.

These staggering production increases necessitated the construction of numerous specialized industrial buildings at the brewery, including a brewhouse, malt house and bottling works. Many of these buildings feature elements like battlements and crenellated towers, which reflect the German origins of Captain Pabst and, generally, the Germanic character of late nineteenth century Milwaukee. The Pabst Brewing Company Brewery Complex occupies 18.4 acres near downtown Milwaukee.

Some buildings have been rehabilitated and are open to the public.

Property Details

Criteria Event,Architecture/Engineering
Area Of Significance Architecture,Industry
Period of Significance 1875-1953
Architectural Style Modern Movement,Late Victorian
Architect Strack, Otto,Hoffmann, Charles
Resource Type Building
Historic Use Manufacturing Facility,Business

Resources Within The Property

Contributing Buildings 24
Contributing Sites 0
Contributing Structures 3
Contributing Objects 0
Non-Contributing Buildings 3
Non-Contributing Sites 0
Non-Contributing Structures 1
Non-Contributing Objects 0

Designations

Historic Status Listed in the State Register
National Historic Landmark Listing Date Jul 18, 2003
Historic Status Listed in the National Register
National Historic Landmark Listing Date Nov 14, 2003
Milwaukee
County
Milwaukee
Community
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State & National Registers of Historic Places

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

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Prints
Pabst Brewing Company Advertisement

Pabst Brewing Company Advertisement

1891

Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.

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