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National or State Registers Record

304 North Adams Street

Historic Name:
Hotel Northland
Reference Number:
13000860
Property Location:
304 North Adams Street
County:
Brown
City/Village:
Green Bay
Township:

Summary

Hotel Northland
304 North Adams Street, Green Bay, Brown County
Architect: Herbert W. Tullgren
Dates of construction: 1924, 1947

Located in downtown Green Bay, the Hotel Northland played an important role in the early twentieth century social and commercial development of the city. Completed in 1924, the hotel was one of the largest and most important buildings constructed in Green Bay prior to the end of World War II and reflected the city's growth.

On the night of Friday, March 21, 1924, the Hotel Northland celebrated its opening by hosting an inaugural ball for hundreds of Green Bay citizens and trainloads of out-of-town visitors. The Green Bay Press-Gazette covered the opening of the new hotel as a major civic event, filling the front pages of its dailies with stories praising the new hotel.

Designed by prominent Milwaukee architect Herbert W. Tullgren, the Northland joined the growing chain of Wisconsin hotels built by Walter Schroeder, a Milwaukee hotelier whose collection of hotels would become the largest in the state. The Hotel Northland not only reflected the look and appeal of some of Schroeder's other hotels, but also incorporated many significant elements of the new efficiently-designed, elegant, and affordable urban commercial hotel.

For over fifty years after its construction, the Hotel Northland served as Green Bay's largest and finest hotel and hosted several prominent dignitaries on their visits to the city. As the city's largest hostelry, the hotel also witnessed the rise in popularity of the Green Bay Packers football team and played a major role in events surrounding the development of Green Bay's popular football culture. The Hotel Northland hosted a National Football League (NFL) conference in 1927 and served as NFL headquarters during three Green Bay-hosted championships in 1961, 1965, and 1967. In 1959, it was the setting of one of famed Packers head coach Vince Lombardi's earliest press conferences. The Hotel Northland served temporarily as the home of Curly Lambeau and several Packers players.

With its prominent downtown setting, its tall and monolithic urban scale, Tudor Revival Style exterior, major interior public spaces, and its importance both as a hotel and a local social center, Green Bay’s Hotel Northland remains an excellent example of an urban commercial hotel.

Property Details

Criteria
Architecture/Engineering,Event
Area Of Significance
Commerce,Architecture
Period of Significance
1924-1963
Architectural Style
Late 19th And 20th Century Revivals
Architect
Herbert W. Tullgren
Resource Type
Building
Historic Use
Hotel

Resources Within The Property

Contributing Buildings
1
Contributing Sites
0
Contributing Structures
0
Contributing Objects
0
Non-Contributing Buildings
0
Non-Contributing Sites
0
Non-Contributing Structures
0
Non-Contributing Objects
0

Designations

Listed in the State Register
Aug 23, 2013
Listed in the National Register
Oct 30, 2013
Brown
County
Green Bay
Community
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State & National Registers of Historic Places

The State Register and National Register recognize buildings, sites, districts, structures, and objects that are significant in national, state, or local history. The State Historic Preservation Office in conjunction with the National Park Service maintains the list for Wisconsin and makes the data available to the public for research and education.

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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Postcards
Hotel Northland

Hotel Northland

circa 1910-1919

Illustrated postcard of Hotel Northland. Caption reads: "Hotel Northland, Green Bay, Wisconsin." Text on reverse reads: "Hotel Northland, Green Bay, Wisconsin; Walter Schroeder, President; 350 room...

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Photographs
Farmall 460 Tractor Preparing Field for NFL Championship Game

Farmall 460 Tractor Preparing Field for NFL Championship Game

December 31, 1961

Farmall 460 tractor with windbreaker and no. 46 baler removing twenty tons of hay from Green Bay City Stadium (now Lambeau Field) at 9 a.m. on the day of the National Football League (NFL) champion...

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Records (Documents)
Packer Letterhead

Packer Letterhead

March 15, 1950

Green Bay Packers letterhead dated March 15th. The content of the letter is about organizing a meeting to talk about and explain that year's Green Bay Packers stock drive and is sent from Lee Joannes.

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