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758 N Broadway | National or State Registers Record | Wisconsin Historical Society

National or State Registers Record

758 N Broadway

National or State Register of Historic Places
758 N Broadway | National or State Registers Record | Wisconsin Historical Society
Historic Name:Milwaukee Athletic Club
Reference Number:100003549
Location (Address):758 N Broadway
Milwaukee Athletic Club
758 North Broadway Milwaukee, Milwaukee County
Architect: Armand D. Kahn; Eschweiler & Eschweiler (1954 renovation)
Date of Construction: 1917

Founded in 1879 as the Milwaukee Athletic Society, the club incorporated in 1882, and changed its name to the Milwaukee Athletic Club in 1898. After leasing space in many buildings in the city through the late 19th and early 20th century, the club erected this purpose-built clubhouse at the northeast corner of Broadway and Mason Street in 1917.

The Milwaukee Athletic Club was designed by architect Armand D. Kahn; built as an athletic club facility and hotel, it continues in this use to this day. The club has undergone major renovations, the first of which were in 1948, continuing in 1954 and further improvements were completed in the 1960s.

Early in its history, the club focused solely on athletics, with an emphasis on competitive amateur team and individual sports in relatively spare spaces. This changed in 1917 with the construction of a 12-story clubhouse in the heart of the city’s downtown, that coincided with a shift in the purpose and direction of the club, from “a society founded for athletic purposes” to “the center of not only athletic, but civic, business, and social life in the city.” The new building offered more social and recreational spaces than any of its previous quarters, and included residential floors to serve as both long-term and temporary housing for club members. The building was also the first in the club’s history to provide dedicated space to women associated with the organization.

In the years following World War II, the Milwaukee Athletic Club sought to retain and grow its membership in the face of stiff competition from suburban country clubs by embarking on a nine-year renovation of many of the club’s social spaces and athletic facilities. Several of the club’s most significant historic interior spaces, including the Bali Room, Men’s Lounge, and the Elephant Room, date from this renovation. The building reflects its historic significance as the city’s premier athletic club from the early-twentieth century through the post-war period.

Period of Significance:1917-1940
Period of Significance:1917-1968
Area of Significance:Entertainment/Recreation
Area of Significance:Social History
Applicable Criteria:Event
Historic Use:Recreation And Culture: Sport Facility
Historic Use:Domestic: Hotel
Architectural Style:Classical Revival
Resource Type:Building
Architect:Armand D. Koch
Architect:Eschweiler & Eschweiler
Historic Status:Listed in the State Register
Historic Status:Listed in the National Register
National Register Listing Date:03/28/2019
State Register Listing Date:11/30/2018
Number of Contributing Buildings:1
Number of Contributing Sites:0
Number of Contributing Structures:0
Number of Contributing Objects:0
Number of Non-Contributing Sites:0
Number of Non-Contributing Structures:0
Number of Non-Contributing Objects:0
National Register and State Register of Historic Places, Division of Historic Preservation, Wisconsin Historical Society, Madison, Wisconsin

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