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National or State Registers Record

758 N Broadway

Historic Name:
Milwaukee Athletic Club
Reference Number:
100003549
Property Location:
758 N Broadway
County:
Milwaukee
City/Village:
Milwaukee
Township:

Summary

Milwaukee Athletic Club
758 North Broadway Milwaukee, Milwaukee County
Architect: Armand D. Kahn; Eschweiler & Eschweiler (1954 renovation)
Date of Construction: 1917

Founded in 1879 as the Milwaukee Athletic Society, the club incorporated in 1882, and changed its name to the Milwaukee Athletic Club in 1898. After leasing space in many buildings in the city through the late 19th and early 20th century, the club erected this purpose-built clubhouse at the northeast corner of Broadway and Mason Street in 1917.

The Milwaukee Athletic Club was designed by architect Armand D. Kahn; built as an athletic club facility and hotel, it continues in this use to this day. The club has undergone major renovations, the first of which were in 1948, continuing in 1954 and further improvements were completed in the 1960s.

Early in its history, the club focused solely on athletics, with an emphasis on competitive amateur team and individual sports in relatively spare spaces. This changed in 1917 with the construction of a 12-story clubhouse in the heart of the city’s downtown, that coincided with a shift in the purpose and direction of the club, from “a society founded for athletic purposes” to “the center of not only athletic, but civic, business, and social life in the city.” The new building offered more social and recreational spaces than any of its previous quarters, and included residential floors to serve as both long-term and temporary housing for club members. The building was also the first in the club’s history to provide dedicated space to women associated with the organization.

In the years following World War II, the Milwaukee Athletic Club sought to retain and grow its membership in the face of stiff competition from suburban country clubs by embarking on a nine-year renovation of many of the club’s social spaces and athletic facilities. Several of the club’s most significant historic interior spaces, including the Bali Room, Men’s Lounge, and the Elephant Room, date from this renovation. The building reflects its historic significance as the city’s premier athletic club from the early-twentieth century through the post-war period.

Property Details

Criteria Event
Area Of Significance Entertainment/Recreation,Social History
Period of Significance 1917-1940,1917-1968
Architectural Style Classical Revival
Architect Armand D. Koch,Eschweiler & Eschweiler
Resource Type Building
Historic Use Sport Facility,Hotel

Resources Within The Property

Contributing Buildings 1
Contributing Sites 0
Contributing Structures 0
Contributing Objects 0
Non-Contributing Buildings 0
Non-Contributing Sites 0
Non-Contributing Structures 0
Non-Contributing Objects 0

Designations

Historic Status Listed in the State Register
National Historic Landmark Listing Date Nov 30, 2018
Historic Status Listed in the National Register
National Historic Landmark Listing Date Mar 28, 2019
Milwaukee
County
Milwaukee
Community
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State & National Registers of Historic Places

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

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