The Madison Saddlery Company building, located at 313-317 E. Wilson Street in downtown Madison, is as a fine example of an industrial loft of the turn of the century. Constructed in 1907, the four-story brick loft building has a timber frame and exterior masonry walls with a main façade, designed by Alvan Small in a hybrid of the Romanesque and Commercial styles.

The Madison Saddlery Company, owned by Carl Hoebel, constructed the building as its primary manufacturing, warehouse, and sales facility. At the time, the company was a regional distributor of leather goods and the only one in the city. The rise of the automobile during the following decades, the death of Hoebel, and the Great Depression conspired to close the business in 1929. It has since been occupied by grocers, wholesale hardware companies, and a furniture store.