Wisconsin Historical Society

Property Record

1635 W NATIONAL AVE

Architecture and History Inventory
1635 W NATIONAL AVE | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Badger Mutual Insurance Co.
Other Name:Badger Mutual Insurance Co.
Contributing:
Reference Number:103917
PROPERTY LOCATION
Location (Address):1635 W NATIONAL AVE
County:Milwaukee
City:Milwaukee
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1937
Additions: 1947
Survey Date:1985
Historic Use:small office building
Architectural Style:Art Moderne
Structural System:
Wall Material:Cut Stone
Architect:Herbert W.TullgrenGrassold and Johnson-1947 addition
Other Buildings On Site:0
Demolished?:No
Demolished Date:
DESIGNATIONS
National/State Register Listing Name:
National Register Listing Date:
State Register Listing Date:
National Register Multiple Property Name:
NOTES
Additional Information:Grassold & Johnson was the builder.

Concrete Moderne office building.

The streamlined appearance of this moderne style insurance company stands in bold contrast to Milwaukee’s other mutual insurance companies housed in classically inspired designs. Crisply sheathed in Bedford limestone, Badger Mutual’s home office was built in two stages: the first story in 1937 to mark fifty years in business; and its second story addition in 1947. The moderne first story features a balanced massing of streamlined block-like forms projecting from the low-slung building, each block vertically striped by a narrow window band. Vertical speed lines mimic stone piers astride its recessed central entry portal. Carved stone garlands above the entrance bracket its logo, a badger mounted on a shield, to underscore the low-relief moderne balloon lettering that identifies the company name.
Bibliographic References:Facade of building. Stylistic Analysis. Buildings of Wisconsin manuscript.
RECORD LOCATION
Wisconsin Architecture and History Inventory, Division of Historic Preservation, Wisconsin Historical Society, Madison, Wisconsin

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