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Property Record

1635 W NATIONAL AVE

Historic Name:
Badger Mutual Insurance Co.
Other Name:
Badger Mutual Insurance Co.
Reference Number:
103917

Property Location

Location (Address)
1635 W NATIONAL AVE
County
Milwaukee
City/Village
Milwaukee
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1937
Additions
1947
Survey Date
1985,2021
Historic Use
Architectural Style
Structural System
Wall Material
Cut Stone
Architect
Herbert W.tullgren,Grassold and Johnson-1947 addition
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, State Historic Preservation Office. Grassold & Johnson was the builder. Concrete Moderne office building. The streamlined appearance of this moderne style insurance company stands in bold contrast to Milwaukee’s other mutual insurance companies housed in classically inspired designs. Crisply sheathed in Bedford limestone, Badger Mutual’s home office was built in two stages: the first story in 1937 to mark fifty years in business; and its second story addition in 1947. The moderne first story features a balanced massing of streamlined block-like forms projecting from the low-slung building, each block vertically striped by a narrow window band. Vertical speed lines mimic stone piers astride its recessed central entry portal. Carved stone garlands above the entrance bracket its logo, a badger mounted on a shield, to underscore the low-relief moderne balloon lettering that identifies the company name. Badger Mutual's thirty-year-old building exemplifies an important early modern architectural style, popular for commercial and governmental buildings here and abroad from World War I through the depression years. Historians and critics have not yet named the style, but blocky, massive, uncompromising forms and stylized, low-relief ornament identify it. Representing building design of an earlier era in this neighborhood is the home at 1636 West National, a picturesque little 19th century cottage built of brick and embellished by a wide veranda." Pagel, Mary Ellen & Virginia A. Palmer, University Extension University of Wisconsin, Guides to Historic Milwaukee: Walker's Point and South, 1969. Resurveyed in 2021 by UWM-CRM. Appearance unchanged.
Bibliographic References
Facade of building. Stylistic Analysis. Buildings of Wisconsin manuscript. Pagel, Mary Ellen & Virginia A. Palmer, University Extension University of Wisconsin, Guides to Historic Milwaukee: Walker's Point and South, 1969.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Not Listed
National Register Listing Date
State Register Listing Date
Contributing
Permalink
Permalink

Architecture & History Inventory

The Wisconsin Architecture and History Inventory (AHI) is a digital source of information on historic buildings, structures, and objects that have been surveyed by the State Historic Preservation Office in Wisconsin. Each property has a digital record providing basic information about the property and images.

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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