2153 N 3RD ST (AKA 2153 N MARTIN LUTHER KING JR DR)

2153 N 3RD ST (AKA 2153 N MARTIN LUTHER KING JR DR)

Milwaukee

Milwaukee

1907

1918, 1941, 1948, 1950, 1913

1982

large retail building

Chicago Commercial Style

Brick

Kirchhoff & Rose

No

in 1984, the building was entirely covered with metal. Architectural Significance: The Schuster Building is an outstanding example of the Chicago Commercial style in the area. It's proportionally large glass area and 'Chicago' windows are very characteristic of the style, and are significant features. Although it includes Neo-Classic Revival details at the top, the design makes a clear departure from the use of most historical refrences in favor of a bold statement of structural clarity. Historical Significance: Edward Schuster & Company Department Store, whose main downtown store was located in the building at 2153 N. 3rd St., grew to be one of Milwaukee's two largest retail department stores, serving the entire metropolitan area. In 1961, Schuster merged with Gimbel Brothers Inc., the other major Milwaukee retailer, to become the largest in Wisconsin, with stores in several major cities across the country. Edward Schuster and Albert Friedmann opened a store together in 1884. By 1906-1907 they constructed this site as a branch store. The Architects were Kirchoff & Rose, a Milwaukee firm, the building cost $140,000. The masonry work was done by contractor Con Raule Jr. In 1913 a major addition was made, expanding to the west and doubling the floor space of the structure. This addition cost $200,000 and was done by architects Burst, Phillips & Heimerl and was constructed by J. Witeyer.

http://www.jsonline.com/business/owner-uncovers-potential-gem-beneath-metal-panels-of-former-schusters-b99480315z1-299693261.html

North Third Street Historic District

Aug 02, 1984

Jan 01, 1989

Yes