828 N BROADWAY

828 N BROADWAY

Milwaukee

Milwaukee

1924

1926

1984,2015

large office building

Late Gothic Revival

Brick

Robert L. Reisinger & Co (builder),Rosman & Wierdsma (architect)

N

No

A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History. The Underwriters Exchange Building is locally significant under Criterion A: Commerce for its association with the development of insurance exchange buildings during the early twentieth century. Built in 1924, the Underwriters Exchange Building was part of a national trend that saw insurance exchange buildings constructed in Chicago, Illinois (1912), San Francisco, California (1913), Des Moines, Iowa (1923), and Boston, Massachusetts (1923). An additional example in Sioux City, Iowa was prominently rebranded, “Insurance Exchange Building” in the late 1920s approximately a decade following its construction. The development of insurance exchange buildings involved creating a center for insurance activity by housing a number of insurance firm offices in a single building. The earliest of these examples, the Insurance Exchange Building in Chicago, was characterized as reflective of the movement to effectively segregate business interests – in this case, those of the insurance industry – by bringing together the offices of all the insurance companies of America and Europe then represented in that city into a single building. Milwaukee’s Underwriters Exchange Building was similarly purpose-built, “the new structure embodies a new idea in Milwaukee – an office building designed as a community center for insurance men... the desirability has long been felt in insurance circles for a building in which the insurance companies might be centered.” Milwaukee insurance firms immediately congregated to the building; more than forty local firms, most of which represented national organizations, had leased offices in the building prior to its opening. Designed as a seven-story structure, further evidence of the desire of insurance firms to locate themselves within the building was the additional story added during construction, as well as a partial ninth floor built two years later, in 1926, in order to satisfy the demand for office space. The Underwriters Exchange Building would continue to serve as a center of insurance activity into the 1950s. By the 1960s, the number of insurance office tenants had decreased and the name of the building was ultimately changed to the “Association of Commerce Building;” identifying it with its largest tenant at that time, the Metropolitan Milwaukee Association of Commerce.

Building Permits; City Directories; Original Rosman & Wierdsma architectural plans for the building "Milwaukee's Handsome New Office Building a Community Center for Insurance Men," Milwaukee Sentinel, February 29, 1924, Page 7 “Sale of the Underwriters’ Exchange.” The Milwaukee Journal, January 3, 1950, Page 12 “A. of C. Will Relocate in April.” The Milwaukee Journal, November 4, 1966, Part 2, Page 25

Underwriters Exchange Building

May 10, 2023

Feb 24, 2023