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Property Record

400 W WISCONSIN AVE

Historic Name:
J. C. Penney's
Other Name:
Reference Number:
113819

Property Location

Location (Address)
400 W WISCONSIN AVE
County
Milwaukee
City/Village
Milwaukee
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1935
Additions
1961
Survey Date
1984
Historic Use
Architectural Style
Structural System
Wall Material
Tile
Architect
Kirchoff & Rose,Grassold & Johnson & Assoc.
Other Buildings On Site
Demolished
Yes
Demolished Date
Additional Comments
Remodelled in 1961.

Plankinton Trust was the builder.

Lofte & Fredrickson was the engineer.

Convention centers have limited life spans and by the 1990s Milwaukee’s Mecca Arena (now U.S. Cellular Arena) needed replacement. To build a newer, larger facility, the City of Milwaukee created the “Wisconsin Center District,” a special development district that assesses local taxes to fund its construction and maintenance. The city awarded a design-build contract to the Cream City Partnership, which paired Clark Construction of Bethesda, Maryland, with Hunzinger Construction Company of Brookfield, Wisconsin. Milwaukee’s European-influenced masonry buildings inspired the design, the creation of D4 Associates, a partnership formed by the architectural firms of Ventulett Stainback and Associates of Atlanta, Georgia, and Engberg Anderson of Milwaukee, and the engineering firms of Graef Anhalt, Schloemer and Associates of Milwaukee and Affiliated Engineers of Madison.

The 670,000 square-foot building’s post-modern facade draws on local German-influenced architectural motifs. Artwork incorporated into the building enhances the design. Sidewalk art includes a sculpture garden by Milwaukee’s Sheila Klein, which incorporated fragments from Milwaukee’s streetscapes, such as the lion heads from the AT&T building that had been razed from this site; and Vito Acconci’s, bus shelters and benches, slabs of undulating concrete that appear poised to spring. A circular entrance plaza paved with Carlos Alves’ terrazzo map of Wisconsin greets visitors entering the center. Inside, portals form protruding, hardwood-trimmed arcs, designed by Milwaukee sculptor Jill Sebastian to emulate the hills of southeastern Wisconsin. Sebastian graced these portals and many walls with prose and poetry in bas relief.
Bibliographic References
Buildings of Wisconsin manuscript.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Not Listed
National Register Listing Date
State Register Listing Date
Contributing
Permalink
Permalink

Architecture & History Inventory

The Wisconsin Architecture and History Inventory (AHI) is a digital source of information on historic buildings, structures, and objects that have been surveyed by the State Historic Preservation Office in Wisconsin. Each property has a digital record providing basic information about the property and images.

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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