Property Record
2735-31 N TEUTONIA AVE
Architecture and History Inventory
| Historic Name: | William Korb Building |
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| Other Name: | Playboy Lounge (Wisconsin Novelty Co./Owner) |
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| Reference Number: | 116031 |
| Location (Address): | 2735-31 N TEUTONIA AVE |
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| County: | Milwaukee |
| City: | Milwaukee |
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| Year Built: | 1899 |
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| Additions: | |
| Survey Date: | 19792015 |
| Historic Use: | large retail building |
| Architectural Style: | Queen Anne |
| Structural System: | |
| Wall Material: | Brick |
| Architect: | G. A. Coldewe |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Not listed |
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| National Register Listing Date: | |
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| Additional Information: | 1979 information: Good example of a Colonial Revival Style store/flat with tower and Palladian motif recessed gable window. Construction date, 1899. (1) Chas. Schoknecht, Builder. (2) Wm. Korb, Owner, 1899-?. (2) Largely painted a bright pink but otherwise has not changed much since survey in 1979. 2015- "This two-and-one-half-story, transitional Queen Anne-Colonial Revival-style structure is largely constructed of brick, while the two-story, corner tower and uppermost half-story are sheathed with wooden shingles. The storefront level has been altered and infilled with brick and a one-story addition with a crenelated brick cornice extends to the south. Less the tower, which features three sash windows along each level, along with the building name of Wm. Korb, the second level carries two sash windows, while the upper half-story includes a paired grouping set beneath a wooden lintel with garland detail. The uppermost edge is finished with brackets. Windows throughout the structure are a combination of styles, including one-over-one, three-over-one, six-over-one and fixed examples. Designed by Gustave A. Coldewe, the structure was built in 1899 by William Korb at an approximate cost of $5,800. It served as a sporting goods store through at least the early 1930s, with the owner’s quarters located above. By no later than 1936, it became a tavern and, between the 1960s and 1970s, it was owned by the Schlitz Brewing Co." -"N Teutonia Ave, W Garfield Ave-W Groeling Ave ", WisDOT #2080-00-03, Prepared by Heritage Research, Ltd. (Schnell). (2015). |
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| Bibliographic References: | 1979 information: 1. Tax Program 2. Building Permit dated 29 August 1899 2015 report citations: Permit for 2731-2735 N. Teutonia Avenue, 29 August 1899; Occupancy and signage permits thereafter indicate that it was a tavern as of 1936 and owned by Schlitz in the 1960s-70s; Milwaukee City Directory, 1931. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |