Property Record
317-339 N BROADWAY
Architecture and History Inventory
| Historic Name: | WHOLESALE COMMISSION HOUSES |
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| Other Name: | COMMISSION ROW |
| Contributing: | Yes |
| Reference Number: | 16110 |
| Location (Address): | 317-339 N BROADWAY |
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| County: | Milwaukee |
| City: | Milwaukee |
| Township/Village: | |
| Unincorporated Community: | |
| Town: | |
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| Year Built: | 1894 |
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| Additions: | 1895 |
| Survey Date: | 1980 |
| Historic Use: | grocery store/supermarket |
| Architectural Style: | Commercial Vernacular |
| Structural System: | |
| Wall Material: | Brick |
| Architect: | HENRY C. KOCH AND CO. |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Historic Third Ward District |
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| National Register Listing Date: | 3/8/1984 |
| State Register Listing Date: | 1/1/1989 |
| National Register Multiple Property Name: |
| Additional Information: | A 'site file' exists for this property named 'Commission Row'. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History. This three-story red brick load-bearing building features pilasters between double-hung windows, trasoms, stone lintels and sills. Interior walls every 24 feet are of cream brick, with wood framing. The third floor facade of the 24 foot bay collapsed and was replaced by concrete block which is now seriously cracked. On the east and west sides of this block are numerous commerical buildings built between the late 1880's and c. 1910 representing a variety of styles. HISTORICAL BACKGROUND AND SIGNIFICANCE: This row of wholesale grocery commission houses was built by the Ludington Estate in 1894-95 on the site of the massive Bub and Kipp factory, which was the second building destroyed in the the Third Ward fire. From the day these buildings opened, Commission Row has been one of the most bustling, active sites in Milwaukee. On a Friday morning in 1910, a reporter counted 145 wagons in front of these buildings at once. Horses have been replaced by trucks, and much of the city's produce market has relocated to the suburbs but this market remians a major center of wholesale fruit and flower distribution. The people who resided in this building in 1984 are listed below. 301-315: Anthony Gagliano/305 N. Broadway. 317-321: Sam J. Maglio, Jr./ 317 N. Broadway. 325: Albert Smith & Julia Smith/ 3917 N. Sherman Blvd. Sarah R. Smith & Victor Resnick, as Trustees 4753 N. Woodruff. 327: Anthony Gennaro/331 N. Broadway. 331: Harry D'Angelo, Anthony J. Jennaro & Myron A. Jennaro/331 N. Broadway. 333: I. Gagliano, Inc./325 N. Broadway/. c/o. Mr. Nicholas Gagliano, Pres. 339: Jennaro Bros., Inc., c/o Joseph Jennaro/322 N. Broadway Note: All addresses: Milwaukee, WI. (Themes: 726, 420, 820). Part of a block of brick wholesale houses called "Commission Row" (see also 301-15) and 343-45 N. Broadway). Important to the character of the Lower Third Ward district. |
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| Bibliographic References: | BUILT IN MILWAUKEE, LANDSCAPE RESEARCH, P. 73. Historic Third Ward Walking Tour, Historic Third Ward Association, 1998. Building permit. Historic Third Ward Historic Walking Tour, Historic Third Ward Association, 2009. Sanborn Insurance Maps, 1894 and 1910. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |