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Property Record

205 E WISCONSIN AVE

Historic Name:
EXCELSIOR BUILDING / Martin's Block
Other Name:
IRON BLOCK (Promised Land Co.)
Reference Number:
16292

Property Location

Location (Address) 205 E WISCONSIN AVE
County Milwaukee
City/Village Milwaukee
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built 1860
Additions 1861
Survey Date 1984
Historic Use large retail building
Architectural Style Italianate
Structural System Timber Frame
Wall Material Metal
Architect George H. Johnson
Other Buildings On Site
Demolished No
Demolished Date
Additional Comments A 'site file' (Iron Block) exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the State Historical Society, Division of Historic Preservation.

THE ONLY REMAINING BUILDING IN MILWAUKEE WITH A CAST IRON FACADE. HABS WI-251.

This building is also a contributing resource in the East Side Commercial Historic District (listed 9/23/86).

Milwaukee's only building with a cast iron facade. Possesses integrity of form and appearance with many of its original decorative elements extant.


The Iron Block, Milwaukee's sole surviving cast-iron-fronted commercial building, recalls America's first real attempt at prefabricated architecture: the mass production of cast-iron decorative panels. In fact, between 1850 and 1870, cast iron formed many storefronts and commercial buildings. The material had much to commend it. It was strong, durable, fire-resistant, and capable of being molded into an endless variety of decorative shapes and textures. When painted, it could convincingly simulate carved stone. Most important, cast-iron cladding made in a faraway foundry could be shipped almost anywhere in the country, eliminating the need for skilled artisans, such as stonemasons, on the construction site. Cast-iron designs permitted remote American towns to erect buildings as ornate as those in the nation's largest cities.

The Iron Block was a speculative venture for James Martin, an early Milwaukee settler, who ordered the cast-iron front from Daniel Badger's Architectural Iron Works in New York City and had it shipped to Milwaukee by boat. Here, Martin had the front installed on a timber and brick building skeleton. The building sports rusticated walls, round-arched windows, and Corinthian columns. Piers at the corners and between the bays are made of vermiculated blocks topped with a lion's head.

Originally called the Excelsior Block after the Excelsior Lodge of Masons who occupied the top floor, the structure was extensively altered at the shop-front level, but a 1984 restoration project recreated its original appearance.

Facades restored and interior rehabbed in 1984.

"J.B. Martin asked the designer of his office building to use a new form of construction which he had admired in New York City. Johnson complied, and cast-iron units for the street facades, planned to resemble those on fashionable eastern store fronts, were shipped to Milwaukee by schooner from the Rochester (New York) Iron Works. When the building was completed , several Masonic lodges rented quarters in the upper stories, and Martin named the block Excelsior in honor of the lodge to which he belonged. But the public, fascinated by the unusual cast-iron construction, refused to call the building anything but Martin's Iron Block. Looking at the building's North Water Street side, one detects the location of its entrance in the days when the heaviest traffic was along this street." Pagel, Mary Ellen & Virginia Palmer for the University of Wisconsin Extension Division, Guides to Historic Milwaukee: Juneautown Walking Tour, 1965.
Bibliographic References THE DATE OF CONSTRUCTION AND THE NAME OF THE ARCHITECT ARE FROM THE NR NOMINATION. BUILT IN MILWAUKEE, LANDSCAPE RESEARCH, P. 77. MILWAUKEE HISTORIC BUILDINGS TOUR: JUNEAUTOWN, CITY OF MILWAUKEE DEPARTMENT OF CITY DEVELOPMENT, 1994. Tax Program. Buildings of Wisconsin manuscript. Pagel, Mary Ellen & Virginia Palmer for the University of Wisconsin Extension Division, Guides to Historic Milwaukee: Juneautown Walking Tour, 1965.

National And State Register Of Historic Places Listings

National/State Register Listing Name Iron Block
National Register Listing Date Dec 27, 1974
State Register Listing Date Jan 01, 1989
Contributing
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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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