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Property Location
| Location (Address) | 713 S MAIN ST |
|---|---|
| County | Shawano |
| City/Village | Shawano |
| Township | |
| Unincorporated community | |
| Town | |
| Range | |
| Direction | |
| Section | |
| Quarter Section | |
| Quarter Quarter Section |
Property Features
| Year Built | 1914 |
|---|---|
| Additions | |
| Survey Date | 2000 |
| Historic Use | brewery/distillery/winery |
| Architectural Style | Romanesque Revival |
| Structural System | |
| Wall Material | Cream Brick |
| Architect | Bernhard Barthell |
| Other Buildings On Site | |
| Demolished | No |
| Demolished Date | |
| Additional Comments |
A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, State Historic Preservation Office. 4 STORY ENGAGED TOWER W/BRICK CNR PILASTERS. 1ST FLR W/MASSIVE ROUND ARCH WINDOWS AND DOORS W/BRICK LINTELS. WALL BAYS DEFINED BY BRICK WALL PILASTERS. BRICK CORBELLED CORNICE TOPPED BY PLAIN PARAPET. SEGMENTAL ARCH 3RD FLR WINDOWS W/BRICK LINTEL COURSE. Buildings designed by Bernhard Barthell, an architect and engineer located in Chicago. Besides the brewery itself, the complex also consists of a separate but attached bottling works that fronts on S. Washington St. (ca.708). In 1913, a group of six German farmers organized the Farmers’ Brewing Company, which produced “Farmers Lager Beer” and later “Shawano Club.” To make brewing more efficient and economical, brewmaster Conrad Volland adopted special industrial designs that brewery architects in St. Louis and Chicago developed between the late 1870s and 1890. An organization of space along a vertical axis placed the water tanks, malt hopper, mash tub, brew kettle, and other equipment in a gravity-flow system. As the brewer introduced the water, malt, and hops at the top of the structure, the concoction flowed downward. In the final stages, the brewers transferred the beer to fermenting and lagering rooms. The Farmers’ Brewing Company Building exemplifies this spatial plan. At the top of the six-story tower was the primary tank, where the brewer created the wort. A brass cooling system stretched down from the fourth floor to a giant copper brewing kettle on the second. On that second floor stood six enormous stock tubs, with the first floor housing rows of fermenting tubs and seven huge storage tanks. Each of those tanks held the equivalent of 73 barrels of beer. The unknown builder constructed this building of cream brick in a Romanesque Revival style, specifically resembling the older Raddant Brewery that stood nearby on Fifth Street. A row of round-arch windows wraps around the top of the tower where the brewing process began. Several ancillary structures were also part of the brewery’s operations. Attached to the west is a one-story, brick keg house. This hyphen connects to a two-story storage area and engine house, which a pipe line connected to the two-story bottling works across the alley. The brick bottling-works features a stepped parapet and segmentally arched windows. |
| Bibliographic References | Take a Walk on Main Street: Historic Walking Tours in Wisconsin's Main Street Communities, Wisconsin Main Street Program, 1998. Shawano County Advocate: 6/24/1913, p. 1; 7/01/1913, p. 1; 7/08/13, p. 1; 7/28, 1913, p. 1 (illustrated). Buildings of Wisconsin manuscript. |
National And State Register Of Historic Places Listings
| National/State Register Listing Name | Not Listed |
|---|---|
| National Register Listing Date | |
| State Register Listing Date | |
| Contributing |
Architecture & History Inventory
The Wisconsin Architecture and History Inventory (AHI) is a digital source of information on historic buildings, structures, and objects that have been surveyed by the State Historic Preservation Office in Wisconsin. Each property has a digital record providing basic information about the property and images.
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For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Access Property Records
Some properties have more materials (correspondence, clippings, historical information, etc.) not in the digital record. If a 'Site File' exists, it's noted in the 'Additional Comments' field. Contact us for an appointment to view these materials.
Heinie's Beer Bottle Display
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Display of a glass of beer, and a bottle of Heinie's Old Lager Beer bottle, and a bottle of Heinie's Strong Beer. There are cigarettes in an ashtray, flowers in a vase, a copy of Esquire magazine, ...
Old Gold Lager, Beer Label
1933
Label submitted to the state of Wisconsin for trademark registration. "Old Gold Lager, Old Gold Lager Beer, Brewed and Bottled by the Reedsburg Brewery." The gold, yellow and red label features thr...
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Potosi Brewery
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