Property Record
1001-1009 W LINCOLN AVE
Architecture and History Inventory
| Historic Name: | Riviera Theater |
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| Other Name: | Midwest Wholesale |
| Contributing: | |
| Reference Number: | 26913 |
| Location (Address): | 1001-1009 W LINCOLN AVE |
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| County: | Milwaukee |
| City: | Milwaukee |
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| Year Built: | 1919 |
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| Additions: | |
| Survey Date: | 1993 |
| Historic Use: | theater/opera house/concert hall |
| Architectural Style: | Neoclassical/Beaux Arts |
| Structural System: | Masonry |
| Wall Material: | Brick |
| Architect: | Charles Lesser; Schutte |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Not listed |
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| National Register Listing Date: | |
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| Additional Information: | The old Riveria Theater built by M. Rice and Joseph Schwartz in 1919. The movie theater operated between 1920 and 1949. There is a high degree of ceramic ornament, including two eagles that resemble the German icons of WWII. |
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| Bibliographic References: | Source: G. hunton, survey date 7/16/79. information regarding the dates of construction, original owners, etc. Hunton cites Building Permits, "The Theaters of Milwaukee", by Robert Headley, in the Journal of the Theatre historical Society, V. 3, no. 1 (1971). |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |