724-728 N MILWAUKEE ST | Property Record | Wisconsin Historical Society

Property Record

724-728 N MILWAUKEE ST

Architecture and History Inventory
724-728 N MILWAUKEE ST | Property Record | Wisconsin Historical Society
NAMES
Historic Name:STEVEN'S BLOCK
Other Name:TRAVIS & CO. HAIR DESIGN
Contributing: Yes
Reference Number:27247
PROPERTY LOCATION
Location (Address):724-728 N MILWAUKEE ST
County:Milwaukee
City:Milwaukee
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1877
Additions:
Survey Date:1984
Historic Use:retail building
Architectural Style:Italianate
Structural System:
Wall Material:Stone - Unspecified
Architect: EDWARD T. MIX
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name: East Side Commercial Historic District
National Register Listing Date:9/23/1986
State Register Listing Date:1/1/1989
National Register Multiple Property Name:
NOTES
Additional Information:LOCALLY DESIGNATED 11/17/87. HABS WI-257.

By the late 1870s, Milwaukee launched a period of rapid economic growth, especially in heavy industry. The rise of manufacturing fueled the expansion of retail, financial, and professional enterprises. On Milwaukee Street, this heady era saw the construction of ever-larger commercial buildings, and the waning of the elegant Italianate style in favor of the more exuberant High Victorian Gothic and Queen Anne. This is a fine example of High Victorian Gothic style in architecture. Stonework, carved in foliated and geometric patterns, clads both structures. Stone decorations were costly, but they lent more prestige to a commercial building than did brick or sheet-metal embellishments.
Bibliographic References:THE HISTORIC NAME AND ARCHITECT ARE FROM THE 4/13/1877 ISSUE OF THE MILWAUKEE SENTINEL. BUILT IN MILWAUKEE, LANDSCAPE RESEARCH, P. 78. MILWAUKEE HISTORIC BUILDINGS TOUR: JUNEAUTOWN, CITY OF MILWAUKEE DEPARTMENT OF CITY DEVELOPMENT, 1994. Inscription. Buildings of Wisconsin manuscript.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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