Coming soon: We're working hard on a redesigned website experience to serve you better. Stay tuned!

928 WISCONSIN AVE | Property Record | Wisconsin Historical Society

Property Record

928 WISCONSIN AVE

Architecture and History Inventory
928 WISCONSIN AVE | Property Record | Wisconsin Historical Society
NAMES
Historic Name:E.W. Guentzel Harness Building
Other Name:RED HEART PIZZA
Contributing: Yes
Reference Number:28116
PROPERTY LOCATION
Location (Address):928 WISCONSIN AVE
County:Grant
City:Boscobel
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1911
Additions:
Survey Date:1982
Historic Use:small retail building
Architectural Style:Commercial Vernacular
Structural System:
Wall Material:Brick
Architect:
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name:Not listed
National Register Listing Date:
State Register Listing Date:
NOTES
Additional Information:HABS WI-333.

BRICK COMMERCIAL BUILDING RETAINS METAL CORNICE, WHICH IS DECORATED WITH FLORAL MOTIFS AND ROSETTES. BENEATH THIS IS A CORBEL TABLE. WINDOWS ARE LAUMINUM.

ARCHITECTURAL STATEMENT:
THE GUENTZEL BUILDING IS TWO STORIES IN HEIGHT AND CONSTRUCTED OF RED BRICK. FOUR RECTANGULAR WINDOWS ARE SET BENEATH LINTELS ON THE SECOND STORY. UNLIKE THE MAJORITY OF BUILDINGS IN BOSCOBEL, THE GUENTZEL BUILDING RETAINS A FULL CORNICE. IN THIS INSTANCE THE NAME OF THE ORIGNAL OWNER IS STAMPED IN THE PEDIMENT. ALTHOUGH THE STOREFRONT HAS BEEN ALTERED, THE REMODELING WAS SYMPATHETIC AND THE ORIGINAL CONFIGURATION HAS BEEN RETAINED. THE GUENTZEL BUILDING IS IMPORTANT IN THE COMMUNITY BECAUSE IT RETAINS MANY OF THE ORIGINAL ELEMENTS.

HSITORICAL STATEMENT:
EMIL W. GUENTZEL WAS BORN IN BOSCOBEL IN 1862. HE WORKED IN HIS FATHER'S HARNESS SHOP AND BECAME OWNER UPON HIS FATHER'S DEATH IN 1909.

1992- "Early photos show that this lot was originally occupied by a symmetrically designed twostory Front Gable form frame construction store building that had a full-width first story storefront and a three-bay-wide second story. This building was replaced by the present two-story rectilinear plan Commercial Vernacular building, which was constructed for Emil W. Guentzel in 1911. The first story of the main east-facing facade of this 2-foot-wide by 50-foot-deep building features a symmetrically designed storefront that is flanked by brick pilasters that have decorated metal-covered capitals. The storefront itself features a canted, recessed center entrance flanked by display windows. The configuration of this storefront is still intact, but the original display windows have been replaced with smaller oblong ones and the bulkheads below them and the remaining portion of the original openings above have been covered in vertical boards. 'l'he original transom above the entrance door has also been filled as well.

The four-bay-wide second story, however, is almost completely original and it is clad in red brick, framed with pilasters, and is surmounted by an elaborate corbel table. This table features two rows of dentil-like blocks that project from the surface of the facade (each block consists of two cream brick headers sandwiched between two red brick stretchers). The facade is then surmounted by a fine corbelled metal-covered cornice that has a stamped metal frieze, two stamped metal-covered terminating brackets at either end, and a stepped pediment that features a name board with "E. W. Guentzel" in raised letters centered on it. The four bays each contain a single flat-arched window opening that is filled with an original one-over-one light double hung window that is protected with a modern aluminum storm window.

This facade is in very good condition and is also one of the most intact in the district and the building is considered to be a contributing resource as a result."
- Prepared by Timothy F Heggland (1992).
Bibliographic References:DATE OF CONSTRUCTION: DOE. A. NAME ON CORNICE. B. HERITAGE ALBUM, BOSCOBEL 1973 P. 53.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

Have Questions?

If you didn't find the record you were looking for, or have other questions about historic preservation, please email us and we can help:

If you have an update, correction, or addition to a record, please include this in your message:

  • AHI number
  • Information to be added or changed
  • Source information

Note: When providing a historical fact, such as the story of a historic event or the name of an architect, be sure to list your sources. We will only create or update a property record if we can verify a submission is factual and accurate.

How to Cite

For the purposes of a bibliography entry or footnote, follow this model:

Wisconsin Architecture and History Inventory Citation
Wisconsin Historical Society, Wisconsin Architecture and History Inventory, "Historic Name", "Town", "County", "State", "Reference Number".