Property Record
107-111 S CENTRAL AVE
Architecture and History Inventory
| Historic Name: | F. Doll Building |
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| Other Name: | The Uptown |
| Contributing: | Yes |
| Reference Number: | 28185 |
| Location (Address): | 107-111 S CENTRAL AVE |
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| County: | Wood |
| City: | Marshfield |
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| Year Built: | 1887 |
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| Additions: | |
| Survey Date: | 1990 |
| Historic Use: | retail building |
| Architectural Style: | Commercial Vernacular |
| Structural System: | |
| Wall Material: | Cream Brick |
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| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Marshfield Central Avenue Historic District |
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| National Register Listing Date: | 11/4/1993 |
| State Register Listing Date: | 7/9/1993 |
| National Register Multiple Property Name: |
| Additional Information: | The F. Doll building is a cream brick late nineteenth century Commercial Vernacular retail building located in the middle of the 100 block of South Central Avenue. Originally five bays wide, the lower story has been recently remodeled, and three upper windows have been remodeled. The two upper windows on the south of the west elevation retain their segmental arch lintels with stone keystone,s, and concrete sills. The decorative brickwork along the building's cornice includes a diamond corbelled pattern and some denticulation. A central entry divides the two commercial storefronts and provides direct access to the upper story. Although its street level has undergone a major remodeling, important decorative elements survive. This property is a contributing member of the Marshfield Central Avenue Historic District under Criterion C of the National Register of Historic Places. It is representative of the Architecture Theme of the Wisconsin Cultural Resource Management Plan as an example of Commercial Vernacular architecture with Italianate details. The building's architectural integrity on the second story is high, while the first story alterations are reflective of continued use and changing stylistic preferences. Built in 1887 after 6the devastating fire of June of that year, this building was originally occupied by a furniture story. Between 1887 and 1891, the building was divided into separate spaces, numbered 105 and 107 South Central Avenue. In 1891 #105 housed a Millinery shop, and 107 housed a saloon. The second floor was occupied by a Dressmaking establishment. By 1898, the saloon and Millinery shop had traded spaces. By 1904, a grocery was located on the second floor. Between 1904 and 1912, a confectionery shop had replaced the grocery. In 1925 and 1946, unidentified stores occupied the retail spaces. By 1946, a new numbering system was in place; number 105 became 107, and 107 became 115. This property is a contributing member of the Marshfield Central Avenue Historic District under Criterion A of the National Register of Historic Places. It is representative of the Commerce Theme of the Wisconsin Cultural Resource Management Plan as an example of Commercial Vernacular architecture with Italianate details. The building's architectural integrity on the second story is high while the first story alterations are reflective of continued use and changing stylistic preferences. Built in 1887 after the devastating fire of June of that year, this building was originally occupied by a furniture store. Between 1887 and 1891, the building was divided into separate spaces numbered 105 and 107 South Central Avenue. In 1891 #105 housed a Millinery shop, and 107 housed a saloon. The second floor was occupied by a Dressmaking establishment. By 1898, the saloon and Millinery shop had traded spaces. By 1904, a grocery was located in 107, the millinery shop was in 105 again, and office space was on the second floor. Between 1904 and 1912, a confectionery shop had replaced the grocery. In 1925 and 1946, unidentified stores occupied the retail spaces. By 1946, a new numbering system was in place; number 105 became 107, and 107 became 115. This property is a contributing member of the Marshfield Central Avenue Historic District under Criterion A of the National Register of Historic Places. It is representative of the Commerce Theme of the Wisconsin Cultural Resource Management Plan as an example of a retail building providing Goods and Services. |
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| Bibliographic References: | A. Sanborn Insurance Maps: Marshfield, Wisconsin - 1884, 1887, 1891, 1898, 1904, 1912, 1925, 1946. B. Marshfield City Directories. Historic name, date of construction: datestone |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |