Wisconsin Historical Society

Property Record


Architecture and History Inventory
301-305 S CENTRAL AVE | Property Record | Wisconsin Historical Society
Historic Name:Thiel Building
Other Name:
Contributing: Yes
Reference Number:28209
Location (Address):301-305 S CENTRAL AVE
Unincorporated Community:
Quarter Section:
Quarter/Quarter Section:
Year Built:1887
Additions: 1916
Survey Date:1990
Historic Use:retail building
Architectural Style:Commercial Vernacular
Structural System:
Wall Material:Cream Brick
Other Buildings On Site:0
Demolished Date:
National/State Register Listing Name: Marshfield Central Avenue Historic District
National Register Listing Date:11/4/1993 12:00:00 AM
State Register Listing Date:7/9/1993 12:00:00 AM
National Register Multiple Property Name:
Additional Information:Begun in 1887, the cream brick Thiel building is a double width Commercial Vernacular style building with Italianate details. Constructed as one building, but originally housing two retail spaces on the first floor, the building is six bays wide. A block identifying the building as the "Thiel Building" is located in the center of the stepped parapet. The cornice line is highlighted by a corbelled series suggestive of dentils. Four corbelled projections visually extend from the cornice onto the wall surface. The six segmentally arched windows with one over one double hung wood sash are crowned with shouldered lintels. Brick keystones accent the arch lintels. The lintels rest on a raised band which gives the effect of a support pier dividing the windows. The first floor store front has been altered. This property is a contributing member of the Marshfield Central Avenue Historic District under Criterion C of the National Register of Historic Places. It is representative of the Architecture Theme of the Wisconsin Cultural Resource Management Plan as an example of Commercial Vernacular architecture with Italianate details. The building's architectural integrity on the second story is high, while the first alterations are reflective of continued use and changing preferences. Built between 1884 and 1887, the Thiel Building was first used as a meat shop. An ice locker to store the meat was located in the center of the building. A general store was located in the south half of the building. In 1898 a handprinting operation was located on the second floor. Between 1898 and 1904 a furniture store and repair shop replaced the meat shop. A saloon was located in a rear addition constructed between 1898 and 1904. In 1912 a barber shop was added in the basement. In 1916, the second floor was remodeled to house the newly formed Marshfield Clinic. It was founded by Dr. K.W. Doege with Dr. Victor Mason, Dr. Roy Potter, Dr. H.H. Milbee, and Dr. Walter Sexton. They had a unique system for providing medical help - one of group rather than individual practice. In 1926 the Clinic moved to a new building (620 South Central Avenue, Wo 10/3) and the primary use of the building was as a store. By 1946, while the store was still functioning in the front of the building, the Plaza Hotel was located in the bank of the building. This property is a contributing member of the Marshfield Central Avenue Historic District under Criterion A of the National Register of Historic Places. It is representative of the Commerce Theme of the Wisconsin Cultural Resource Management Plan as an example of a retail building providing Goods and Services, and of the Social and Political Theme under Health Services as the location of the first offices of the Marshfield Clinic. HOUSED THE MARSHFIELD CLINIC FROM 1916-1926. BY 1946 THE PLAZA HOTEL WAS SITUATED IN THE BACK.
Bibliographic References:(A) Building inscription. (B) Sanborn Insurance Maps: Marshfield, Wisconsni - 1884, 1887, 1891, 1898, 1904, 1912, 1925, 1946. (C) Marshfield, Wisconsni, Highlights of History, 1872-1972, Marshfield, Wisconsin, 1972. (D) Dr. Stanley Custer, interview with author, 15 November, 1990, Marshfield, Wisconsin. (E) Marshfield City Directories. (F) Marshfield News-Herald 5/11/1994. Take a Walk on Main Street: Historic Walking Tours in Wisconsin's Main Street Communities, Wisconsin Main Street Program, 1998. Marshfield Walking Tour Brochure, 2000.
Wisconsin Architecture and History Inventory, Division of Historic Preservation, Wisconsin Historical Society, Madison, Wisconsin

Have Questions?

If you didn't find the record you were looking for, or have other questions about historic preservation, please email us and we can help:

If you have an update, correction, or addition to a record, please include this in your message:

  • AHI number
  • Information to be added or changed
  • Source information

Note: When providing a historical fact, such as the story of a historic event or the name of an architect, be sure to list your sources. We will only create or update a property record if we can verify a submission is factual and accurate.

How to Cite

For the purposes of a bibliography entry or footnote, follow this model:

Wisconsin Architecture and History Inventory Citation
Wisconsin Historical Society, Wisconsin Architecture and History Inventory, "Historic Name", "Town", "County", "State", "Reference Number".