Wisconsin Historical Society

Property Record

115-117-123 N 4TH ST

Architecture and History Inventory
115-117-123 N 4TH ST | Property Record | Wisconsin Historical Society
Historic Name:The Rivoli Building and Theatre
Other Name:The Rivoli Building and Theatre
Contributing: Yes
Reference Number:32189
Location (Address):115-117-123 N 4TH ST
County:La Crosse
City:La Crosse
Unincorporated Community:
Quarter Section:
Quarter/Quarter Section:
Year Built:1920
Survey Date:1996
Historic Use:large office building
Architectural Style:Neoclassical
Structural System:
Wall Material:Cream Brick
Architect:Parkinson and Dockendorff
Other Buildings On Site:0
Demolished Date:
National/State Register Listing Name: La Crosse Commercial Historic District
National Register Listing Date:9/2/1994 12:00:00 AM
State Register Listing Date:10/8/1993 12:00:00 AM
National Register Multiple Property Name:
Additional Information:Creme brick facade divided into eleven bays by full length pilasters that terminate in the medallion and pediment ornamented parapet above the projecting cornice; interior of theatre retains Spanish Courtyard motif; store fronts have been somewhat altered.

Builder was Joseph and Frank Schwalbe. An example of 1920s architectural design by Parkinson and Dockendorff combined with an interior theatre design by the O.J. Oyen firm, the Rivoli Theatre, originally featuring an orchestra pit for silent films and vaudeville acts before it was remodeled c. 1930 for talking films is the oldest moving theatre remaining in La Crosse. Architecturally significant as the best representative of late neo-classicism in the commercial district. The interior has retained elements of the Spanish courtyard motif, the store fronts have been altered over the years.

This is a concrete building with brick curtain walls and a false wood roof. The theatre section has a tile roof on exposed steel joists and trusses with suspended metal lath and plaster. The original entrance was at 119 N. 4th Street with a metal structure 1 story high above the sidewalk.
Bibliographic References:A. Heritage Tour (La Crosse Historical Society, 1982). B. Leighton Oyen, Interview tih Joan Rausch, May, 1978. C. Sanborn-Perris Map, City of La Crosse, 1938. D. La Crosse City Directory, 1919-1924.
Wisconsin Architecture and History Inventory, Division of Historic Preservation, Wisconsin Historical Society, Madison, Wisconsin

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