GILLETTE AND ROSE

GILLETTE AND ROSE

La Crosse

La Crosse

1914

1928, 1920

1998,2016,2019,2025

industrial bldg/manufacturing facility

Neoclassical/Beaux Arts

Brick

Western Construction Co.-1914,F.r. Schwalbe and Son-1928

No

Brick structure with altered windows and minimal ornament. Numerous additions and alterations. National Gauge and Equipment Company arose out of the Hons Motor Meter Garage Company which was purchased by P.M. Gelatt, head of Northern Engraving Company, in 1913. Gelatt sold the firm in 1926 to the Motor Meter Garage and Equipment Company of New York, one of the largest producers of automotive garages in the United States. In 1929 the corporation became known as the Electric Auto Lite Company. Auto Lite closed its La Crosse operation in 1959 taking with it one of the largest sources of employment in the city. 2019: " This is a one to two story astylistic utilitarian industrial form building which is a rectangular plan, taking up almost two entire blocks between Caledonia Street to the east, Gillette Street to the south, Rose Street to the west and Gohres Street to the north. The original portion, which was two stories tall, constructed of brick, with large industrial window openings, has been heavily altered with the window openings filled in, allowing only small windows inset into the second story on the south, Gillette Street facing façade. Later, the larger, one story concrete section was added spanning two blocks north. " 2025; Appearance unchanged since last survey date. An updated photo is provided.

(A) Building inscription.

Not Listed