Property Record
117 N LOSEY BOULEVARD
Architecture and History Inventory
| Historic Name: | Frank & Elizabeth Hoeschler House |
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| Other Name: | |
| Contributing: | Yes |
| Reference Number: | 34307 |
| Location (Address): | 117 N LOSEY BOULEVARD |
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| County: | La Crosse |
| City: | La Crosse |
| Township/Village: | |
| Unincorporated Community: | |
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| Year Built: | 1936 |
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| Additions: | |
| Survey Date: | 1996 |
| Historic Use: | house |
| Architectural Style: | International Style |
| Structural System: | Unknown |
| Wall Material: | Brick |
| Architect: | J. Mandor Matson |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | 23rd and 24th Streets Historic District |
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| National Register Listing Date: | 11/5/2010 |
| State Register Listing Date: | 11/5/2010 |
| National Register Multiple Property Name: |
| Additional Information: | Constructed in 1936 in a design notable for its severe angles and lack of ornamenation, the International styled Hoeshler House uses steel, concrete, and light beige brick to create a design of geometric blocks. Designed by J. Matson Mandor, a Chicago architect, th two-story asymmetrical house enclosed by a fence of linear design has windows set flush to the wall, reinterpreted historical groved cement columns framing the entrance, and the outline of a bull, the Hoeschler family logo, inscribed in the street-facing elevation. Features include: beige block; plain moulded cornice with dentil trim; flat arched plain windows; brick belt courses divide the surface of the geomotric shapes horizontally. Entrance framed by moulded concrete frontispiece with fluted columns image of the Hoeschler Bull inscribed in concrete trim on the east facade also decorated by flat scalloped cornice. Large stained glass window in north facade. Art moderne styled iron fence. The sculpture of the bull pawing the ground was part of Hoeschler's positive business philosophy during the Depression. His motto was "We're bullish on La Crosse." A larger version of the bull is on the elevator housing of the Hoeschler Building on 5th Avenue. Designed by J. Mandor Matson and constructed for Frank J. Hoeschler, a local druggist and realtor, the Hoeschler House is the last of the important residences built according to the design of an architect before World War II and is the only International styled residence of note in the city. Frank Hoeschler owned the Hoeschler Block and the Exchange Building in La Crosse. |
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| Bibliographic References: | A. Dr. L. Crocker, "100 Years of La Crosse Architecture Began with Myrick's Log Cabin," Outreach Times, Fall, 1976, p. 20. B. La Crosse City Directory, 1934-1939. C. La Crosse City Water Records, La Crosse Public Library, Archives. D. Crocker, Leslie. Buildings of La Crosse through Time. La Crosse Public Library Archives Department: La Crosse, 2015. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |