Property Record
710 S 3RD ST
Architecture and History Inventory
| Historic Name: | Square D Company-Industrial Controller Division |
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| Other Name: | Riverside Printing Company/Junior House |
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| Reference Number: | 41964 |
| Location (Address): | 710 S 3RD ST |
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| County: | Milwaukee |
| City: | Milwaukee |
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| Year Built: | 1913 |
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| Additions: | 1929 |
| Survey Date: | 19882014 |
| Historic Use: | industrial bldg/manufacturing facility |
| Architectural Style: | Astylistic Utilitarian Building |
| Structural System: | |
| Wall Material: | Stucco |
| Architect: | Frank L. Bader (1913 building); Fitzhugh Scott (1929 addition) |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Square D Company/Industrial Controller Division |
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| National Register Listing Date: | 10/22/2014 |
| State Register Listing Date: | 8/15/2014 |
| National Register Multiple Property Name: |
| Additional Information: | A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History. MV IN THE PHOTO CODES IS SHORT FOR MVIS. SEE HAER FORM. Another map code is MVIS 3/29A. Designed by Milwaukee architect Frank L. Bader, the building was constructed in 1913 by the Riverside Printing Company. It was purchased by the Industrial Controller Company in 1925, which subsequently merged with the Square D Company. Following this merger, an addition designed by Milwaukee architect Fitzhugh Scott comprising two additional bays was constructed on the south elevation in 1929 giving the building its existing massing. The building was utilized for the manufacture of the firm’s line of products, including industrial motor controls, resistance welding controls, steel mill controls, pressure regulating switches and magnetic starters, with company offices on the first floor. Later occupied by Junior House, a clothing manufacturer. Building currently referred to as Junior House Lofts. In 2012-2013, rehabilitated and converted to a residential use under the federal historic preservation tax credit program (NPS #26093) |
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| Bibliographic References: | A. PERMIT. B. MILWAUKEE HISTORIC BUILDINGS TOUR: WALKER'S POINT (RESIDENTIAL), CITY OF MILWAUKEE DEPARTMENT OF CITY DEVELOPMENT, 1994. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |