Property Record
208 W WISCONSIN ST
Architecture and History Inventory
| Historic Name: | |
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| Other Name: | Gas for Less |
| Contributing: | No |
| Reference Number: | 56402 |
| Location (Address): | 208 W WISCONSIN ST |
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| County: | Columbia |
| City: | Portage |
| Township/Village: | |
| Unincorporated Community: | |
| Town: | |
| Range: | |
| Direction: | |
| Section: | |
| Quarter Section: | |
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| Year Built: | |
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| Additions: | |
| Survey Date: | 1992 |
| Historic Use: | gas station/service station |
| Architectural Style: | Contemporary |
| Structural System: | Concrete Beam |
| Wall Material: | Brick |
| Architect: | |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Portage Retail Historic District |
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| National Register Listing Date: | 4/27/1995 |
| State Register Listing Date: | 10/24/1994 |
| National Register Multiple Property Name: |
| Additional Information: | Prior to 1921, the property contained an addition to 210 W. Wisconsin which functioned as a blacksmith and wagon makers shop. In 1921, the building was probably replaced with a service station representing the Deep Rock Oil Company. The company retained ownership through 1948. By 1955, the Farrell City Service Station owned the property. The ca. 1921 building was replaced sometime in the more recent past and is now vacant. Sanborn-Perris Map Co.: 1929: The filling station has not been built. Instead, the location cotains an addition to the building north of the current gas station. Columbia County Treasurer 1863: 1925, 1930: Deep Rock Oil Co. 1921-24: United Consumer Corporation (Deep Rock Oil Co.) established in 1921-22. 1920: Jacob Rupp (value considerably less). Directories: 1955: (200) Farrell City Service Station (Johnson Printing Co.) 1937, 1948: (210) Deep Rock Co. (Commonwealth Telephone Co.). 1929: (206) Deep Rock Oil Co. (Smith-Baumann Directory Co.). 1927-28: Deep Rock Oil Co., George Reynolds, agent (R.L. POlk & Co.). 1924-25: United Consumer Corporation, George W. Reynolds, agent, oils (R.L. Polk & Co.). Not listed in 1921 R.L. Polk & Co. |
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| Bibliographic References: | (A) Sanborn-Perris Map 1929. (B) Portage City Directories - 1924-25, 1927-28, 1929, 1937, 1955. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |