Property Record
100 S MAIN ST
Architecture and History Inventory
| Historic Name: | Stevlingson & Call Building |
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| Other Name: | Dregne's Tru-Value Hardware Store |
| Contributing: | Yes |
| Reference Number: | 73503 |
| Location (Address): | 100 S MAIN ST |
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| County: | Vernon |
| City: | Westby |
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| Year Built: | 1913 |
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| Additions: | |
| Survey Date: | 19952018 |
| Historic Use: | large retail building |
| Architectural Style: | Twentieth Century Commercial |
| Structural System: | Unknown |
| Wall Material: | Brick |
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| Other Buildings On Site: | |
| Demolished?: | No |
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| National/State Register Listing Name: | Not listed |
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| Additional Information: | This two-story brick multi-store Twentieth Century Commercial Style building was built in 1913 for the firm of Stevlingson & Call, who operated a general store there known as "The Big Daylight Store," which was probably a reference to the skylights that light the second story. The building was subsequently taken over in 1930 by the Flugstad Hardware store and it is still used as such today. The possibility also exists that this building was designed by Parkinson & Dockendorff of La Crosse. 1995- "This two-story multi-store Twentieth Century Commercial style building occupies the southwest corner of the intersection of Main and State streets and it was built in 1913 for the firm of Stevlingson & Call, who operated a general store there known as "The Big Daylight Store." The building is polygonal in plan, it measures 85-feet-deep x 54-feet wide, has a concrete foundation, a full basement, and brick-clad exterior walls, and its main facade faces east onto Main Street. Historic photos show that the original first story of this facade consisted of a nearly full-width storefront that was five-bays wide. The three right-hand bays were equal in size and they lit the main store and each contained a single large display window that was topped by a five-light transom. The fourth bay tram the right contained an entrance to the second story and also to the recessed entrance to a smaller, separate retail space that occupied the left-hand (south) end of the building. The fifth bay from the right lit this second retail space and it contained a single display window that was topped with a four-light transom. These windows have all now been replaced by five equal size display w1ndows of modern design that are sheltered by a fixed modern pent root that is covered in asphalt shingles. The second story of this facade originally featured seven flat-arched window openings that each contained a three-over-one-light double hung window. All the openings are still intact but they nave now been filled with a mix of smaller modern windows and panels covered in wood shingles. The facade is surmounted by a simple brick cornice features two shallow raised pediments as decoration. Similar alterations have affected the original windows of both stories of the State Street side elevation as well, which was originally treated in a manner that was nearly identical to the main facade. Despite these modifications, however, the building itself is otherwise in highly original condition, the later modernizing effort having affected only the windows and not the surrounding fabric of the walls. The original business was later taken over and run as the Flugstad Hardware store in 1930 and it now houses Dregne's Tru-Value Hardware Store. The possibility exists that this building was designed by the La Crosse firm of Parkinson & Dockendorff." 2018: "This two-story, brick, commercial vernacular building was constructed c.1915. It is located on the southwest corner of Main Street and State Street. The primary entrance is recessed at the northeast corner of the building within a vertical wood panel surround. The east, Main Street elevation consists of a series of storefront windows sheltered by an awning. The north, State Street elevation includes two secondary entrances and a series of small infilled window openings. The second story of the building includes regularly spaced window openings that share a continuous concrete sill and have been infilled with wood shingles. Within some of the shingled openings are small one-over-one windows. Building ornamentation is mostly limited to four parapet gables along the roofline, each with an inlaid stone shield." |
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| Bibliographic References: | Letter to Judy Gates from Thomas Dockendorff dated June 18, 1990. In the files of the Vernon County Historical Society. This letter contains a list of Parkinson & Dockendorff projects in Vernon County, the drawings of which are located in La Crosse (a copy of this letter is located in the files of the SHPO). This letter shows a design for Stevlingson & Call located in Viroqua (sic). Vernon County Censor. March 2, 1913, p. 1 (illustrated). Westby Times. Industrial Edition. February 27, 1913, p. 6. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |