Wisconsin Historical Society

Property Record


Architecture and History Inventory
106 N MAIN ST | Property Record | Wisconsin Historical Society
Historic Name:C&J Michel Brewing Co. Building
Other Name:Viroqua Community Action Program
Contributing: Yes
Reference Number:73556
Location (Address):106 N MAIN ST
Unincorporated Community:
Quarter Section:
Quarter/Quarter Section:
Year Built:1899
Survey Date:1995
Historic Use:tavern/bar
Architectural Style:Queen Anne
Structural System:
Wall Material:Brick
Architect:Schick & Stolze
Other Buildings On Site:0
Demolished Date:
National/State Register Listing Name: Viroqua Downtown Historic District
National Register Listing Date:7/17/2003 12:00:00 AM
State Register Listing Date:4/11/2003 12:00:00 AM
National Register Multiple Property Name:
Additional Information:A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation. This two-story brick Queen Anne style building was constructed for the C. & J. Michel Brewing Co. of La Crosse, WI in 1899 and it is believed that the design was furnished by the architectural firm of Schick & Stolze, also of La Crosse. This building originally contained a first story saloon that featured the the products of the brewery and the building was surveyed by the SHPO in 1989.

1995- "This largely intact two-story Queen Anne style commercial building was built in 1899 to house a first story saloon that sold the products of the C. & J. Michel Brewing Co. of La Crosse. The design of the building is attributed to the La Crosse architectural firm of Schick & Stolze, who also designed the Fortney Hotel next door, built in the same year. The Michel Building is rectilinear in plan, measures 25-feet-wide x 75-feet-deep, and has a cut stone foundation. The main facade faces east onto Main Street and it is clad in brick w1th cut stone decorat1on and its second story is dominated by a polygonal oriel window.

The Michel Building was determined eligible tor listing in the NRHP on April 19, 19&9, and its history and design are thoroughly treated in the DOE that was written for it. The building is currently occupied by the Commumty Action Program ottices."
- "USH 14 Transportation Study ", WisDOT ID #1646-07-00, Prepared by Timothy F Heggland (1995).
Bibliographic References:Svendsen, Marlys A. Determination of Eligibility Form for the C&J Michel Brewing Co. Building. December 29, 1988. On file with the Historic Preservation Division, Wisconsin Historical Society of Wisconsin. Viroqua Vernon County Broadcaster 6/10/1999. Viroqua Vernon County Broadcaster 6/8/2000.
Wisconsin Architecture and History Inventory, Division of Historic Preservation, Wisconsin Historical Society, Madison, Wisconsin

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