110 N BROWN ST | Property Record | Wisconsin Historical Society

Property Record

110 N BROWN ST

Architecture and History Inventory
110 N BROWN ST | Property Record | Wisconsin Historical Society
NAMES
Historic Name:State Theater
Other Name:State Theater
Contributing:
Reference Number:81322
PROPERTY LOCATION
Location (Address):110 N BROWN ST
County:Oneida
City:Rhinelander
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1921
Additions:
Survey Date:1995
Historic Use:theater
Architectural Style:Commercial Vernacular
Structural System:Brick
Wall Material:Brick
Architect: Oppenhamer & Obel
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name:Not listed
National Register Listing Date:
State Register Listing Date:
NOTES
Additional Information:"Theatre (M. P.): $60,000. 2 sty. 83 X 120. Brown & River (sic) sts., Rhinelander, Wis. Archt. Oppenhamer & Obel, Wausau. Owner Peter Rouman, Rhinelander. Brk. Archt. & owner taking bids to close April 30th." (A)

110 North Brown Street State Theater
The State Theater is a two-story twentieth century commercial vernacular building veneered with
glazed cream brick and was constructed in 1921-22 for the (Peter and George) Rouman
Amusement Company (City of Rhinelander tax rolls; Rhinelander City Directories, Rhinelander
telephone books). George (1891-?) and Peter Rouman were born in Greece. Peter immigrated to
the United States, settling in Rhinelander, in 1902. George followed in 1907 (Kris Gilbertson,
"Sweet Shop Offers Memories," Rhinelander Daily News, December 10, 1985). Rouman
Amusement still owns this building, and operates it as a movie theater. The building features a
terra cotta cornice, terra cotta shields with the letters "S T" intertwined, and a pedimented
parapet. There is a small storefront on either side of the central front entrance. Originally,
Rouman's confectionary was located in one storefront, and the other storefront was rented out.
Rouman's confectionary was open for 33 years. Tenants of the other storefront have included
women's clothing shops (1927 and 1930), and Pearl's Beauty Shop (at least 1936 until at least
1950). In 1980, the theater was remodeled from one screen to two (Kris Gilbertson, "Majestic
Theater Era Ended Ten Years Ago," Rhinelander Daily News, September 25, 1990).
Bibliographic References:(A)-April 23, 1921, issue of "The American Contractor."
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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