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Property Record

241 N BROADWAY ST

Historic Name:
Roundy, Peckham & Dexter Co.
Other Name:
Broadway Central Building
Reference Number:
98166

Property Location

Location (Address)
241 N BROADWAY ST
County
Milwaukee
City/Village
Milwaukee
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1895
Additions
1912
Survey Date
1984
Architectural Style
Structural System
Wall Material
Brick
Architect
Howland Russell
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, State Historic Preservation Office.

Six story painted red brick with terra cotta trim, original storefront, mill construction. This structure is architecturally interesting for its Academic Neoclassical details, interesting brickwork and original first floor, and for its lack of arches, a motif used on nearly every other warehouse of its age in the district.

In 1872, Wm. Smith, Judson Roundy and Sidney Hauzhurst established Smith, Roundy & Co., a wholesale grocery firm which was soon considered to be one of the largest in the West. Smith retired in 1877 to serve as state governor, and W.S. Peckham and Chas. Dexter were admitted, changing the name to Roundy, Peckham & Co. In 1886 they moved from Water St. to the SW corner of Broadway and Buffalo Streets where their store was destroyed in 1892 by the fire, and was replaced by this building. In addition to importing and jobbing staple and fancy groceries, Roundy, Peckham & Dexter Co. packaged grains and cereals, repacked herring, and roasted coffee and peanuts. Some of the roasting equipment remains on the upper floors of the newer building, and a tin-lined spiral chute leads from the 6th to the 3rd floor of the older building. One of the three rope-operated elevators is still operative. Known since 1952 as Roundy's Inc., the firm has remained popular as one of the area's last suppliers catering to independent merchants and restaurants. In 1962, when Roundy's relocated to the suburbs, the building was purchased by the Parkwood Corp., mfr. and distributor of children's books and point of purchase displays.

1912 - two bays to Sourth - 6 sty.
Bibliographic References
Permit. Historic Third Ward Historic Walking Tour, Historic Third Ward Association, 2009. http://urbanmilwaukee.com/building/broadway-central/ http://www.bizjournals.com/milwaukee/blog/real_estate/2015/09/foreclosed-3rd-ward-building-to-be-auctioned.html

National And State Register Of Historic Places Listings

National/State Register Listing Name
Historic Third Ward District
National Register Listing Date
Mar 08, 1984
State Register Listing Date
Jan 01, 1989
Contributing
Yes
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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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Prints
Roundy, Peckham & Dexter Co. Letterhead

Roundy, Peckham & Dexter Co. Letterhead

circa 1910-1919

Letterhead of the Roundy, Peckham & Dexter Company, wholesale grocers, with a three-quarter view of the company building on the left, and on the right a single package, printed in red and gold, of ...

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