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Property Record

234-36 N BROADWAY ST

Historic Name:
Wellauer and Hoffman Co., Breslauer & Co.
Other Name:
The Broadway
Reference Number:
98328

Property Location

Location (Address)
234-36 N BROADWAY ST
County
Milwaukee
City/Village
Milwaukee
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1893
Additions
1894
Survey Date
1984
Historic Use
Architectural Style
Structural System
Wall Material
Brick
Architect
Henry C. Koch and Co.
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History.

1894 - Six story addition.

ARCHITECTURAL DESCRIPTION:
Six story, painted brick Romanesque Revival, original first floor with massive polished granite corner column at entrance. Three story pilasters flank each window, capped at the 4th floor by round arches. Fifth floor is separate window arcade. Architecturally significant as an imposingly large warehouse which retains its original first floor appearance.

HISTORICAL SIGNIFICANCE:
This building and its southern addition were constructed in 1893 and 1894 for the Wellauer & Hoffman Co., wholesale grocers, coffee roasters and specialty jobbers, established in 1876, and the three structures to the south were constructed for Breskauer & Co., importers and distillers of wine and liquor. The building replaced the 4-story building destroyed in a fire. In 1906 the wholesale grocery firm relocated to a new warehouse 1 block east; by 1908, David Adler & Sons Clothing Co. had leased the building for the manufacture of men's clothing. By 1932 the 1st & 2nd floors were used for furniture showrooms, the 3rd for Columbia Knitting Company's manufacturing operations, and the upper floors were vacant. For the next 40 years the building accommodated a variety of firms, which produced such items as oil filters, candy, slipcovers, printing plates, diving equipment, and the building was also used for the storage of wholesale groceries, cosmetics and knit products.

In 1987, the four structures were renovated and renamed The Broadway, a complex of 105 luxury apartments. In 1998, it was converted into condominiums.
Bibliographic References
Permit. Historic Third Ward Historic Walking Tour, Historic Third Ward Association, 2009.

National And State Register Of Historic Places Listings

National/State Register Listing Name
Historic Third Ward District
National Register Listing Date
Mar 08, 1984
State Register Listing Date
Jan 01, 1989
Contributing
Yes
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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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