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Fauerbach's Brewery Sign

Date: 1884
Description: A sign for Fauerbach's Brewery depicting a young woman and the brewery.
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Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
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Jingle Jokes for Little Folks

Date: 
Description: Illustration of a little boy wearing a sailor outfit, holding a glass, and leaning against a fence. It was probably used for advertising Hires Root Beer, ...
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Capital City Mills

Date: 1895
Description: A Capital City Mills advertisement from the 1894-1895 Madison City Directory.
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Christmas Pudding-Woolson Spice Co.

Date: 1890
Description: Chromolithographed card issued by the Woolson Spice Co. to present Christmas greetings to its customers. The card depicts children around a Christmas tree,...
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Madison Brewery Advertisement

Date: 1858
Description: Advertisement for the Madison Brewery operated from John Rodermund that appeared in the 1858 City Directory.
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Cheese & Butter Table

Date: 1937
Description: Advertising brochure for Wisconsin's dairy industry issued by the State Department of Agriculture. It depicts Wisconsin as the table upon which cheese and...
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More Wisconsin Butter

Date: 1936
Description: Brochure produced by the Wisconsin Department of Agriculture and Markets to encourage the consumption of Wisconsin butter.
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Cow Brand Saleratus

Date: 
Description: Trade card advertising Dwight's celebrated Cow Brand of Soda and Saleratus. Saleratus is an early name for baking powder.
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Yellow Belongs To Butter

Date: 
Description: Reprint from the pages of "Hoard's Dairyman" magazine issued to influence public opinion in Wisconsin where the sale of colored margarine was prohibited by...
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Pabst Brewing Company Advertisement

Date: 1891
Description: Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.
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Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
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Milwaukee Brewers Pocket Schedule

Date: 1970
Description: Unfolded, tri-fold, Milwaukee Brewers pocket schedule with Owgust, the "barrel man" logo, Pabst Beer ad, and County Stadium seating chart.
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America's Dairyland

Date: 
Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
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Beer Is Back

Date: 1933
Description: Card advertising the return of beer for sale at the end of Prohibition. The card offered free delivery of Blatz Old Heidelberg brew to all parts of Madison...
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Brewmaster's Pub Napkin

Date: 
Description: Napkin from Brewmaster's Pub in Kenosha advertising itself as the Midwest's first brew pub. The graphic on the napkin includes a beer stein and a stalk of ...
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Big Boy Beer, Label

Date: 1935
Description: Label submitted to the state of Wisconsin for trademark registration. Depicts a man in a suit holding a bottle of beer. Big Boy was produced by the Hanover...
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"If It's Brewdated-It's Blatz," Beer Label

Date: 04 10 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Brew-Date label for a bottle of Blatz beer. The label features two cartoon gnomes hol...

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