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Photograph

Schlitz Beer Display

Date: 04 18 1945
Description: Schlitz display with four bottles of beer displayed as flowers with sign "Summer Time is Schlitz Time."
Poster

Milwaukee Wine Importer Ad

Date: 
Description: Chromolithographed advertising poster of the Herman Toser Co., of Milwaukee, importers of wines and liquors. The poster depicts a young Italian woman in tr...
Photograph

Wisconsin Central Airlines Dedication

Date: 08 03 1948
Description: Margaret McGuire, Alice in Dairyland, at left, christens the "Northliner Alice in Dairyland" with a bottle of milk at the Madison municipal airport, with N...
Poster

Pabst Beer Poster

Date: 04 1971
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
Print

Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
Print

Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Reed's Cafe

Date: 1937
Description: A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 ca...
Photograph

Floyd Kaylor Restaurant

Date: 1937
Description: A woman is filling a glass from a faucet mounted on a McCormick-Deering 6 can cooler in the Floyd Kaylor Restaurant. Three people are sitting at a counter ...
Photograph

Silverford's A.I.D. Pharmacy

Date: 1938
Description: A cooler sits in Silverford's A.I.D. Pharmacy surrounded by advertisements, seeds, hygiene products, and magazines. A sign above the cooler reads "Our Beer...
Photograph

Royal Crown Cola Company

Date: 1940
Description: Workers standing near bottling equipment at the Royal Crown Cola Company. Advertising signs for Royal Crown and Nehi soda are in the background.
Poster

International Harvester Bottling Truck Poster

Date: 1932
Description: Poster advertising International trucks as used by the bottling industry. The poster features a color illustration of two children drinking bottled beverag...
Print

The Crown Cork

Date: 07 1908
Description: Advertisement for the "crown cork" bottle cap showing several of the now familiar crimped top caps, and stressing the cleanliness and sanitary nature of th...
Print

Big Boy Beer, Label

Date: 1935
Description: Label submitted to the state of Wisconsin for trademark registration. Depicts a man in a suit holding a bottle of beer. Big Boy was produced by the Hanover...
Print

Milwaukee's First Bottle House, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Blue, black and silver art deco-style beer label for Milwaukee's First Bottle House b...
Print

Schlitz Ginger Ale, Label

Date: 1927
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, Pale Dry, Ginger Ale 'Will make your hospitality famous.'" The advertisemen...
Print

Golden Glow, Beer Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "Blumer's Golden Glow Beer, 'It's the After Glow', Blumer Products Co." The center of...
Print

Superior Milk Dealers Assn., Blueprint

Date: 02 14 1935
Description: Blueprint submitted to the State of Wisconsin for trademark registration from the Superior Milk Dealers Association. Features a drawing of the bottle and b...
Poster

The Saga of Pabst Blue Ribbon Poster

Date: 1973
Description: An advertising poster for Pabst Blue Ribbon beer. The poster features an image of a young man with a caption reading "our founder," a bottle of Pabst Blue ...

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