Search the Wisconsin Historical Society's collections

Searching for

Refine by

Results 1-20 of 47

Photograph

Licari Tire Co.

Date: 09 01 1934
Description: Three automobiles parked at Licari Tire Co., 767 W. Washington Avenue, featuring Gillette tires, one automobile is advertising Licari Tire Co. and Gillette...
Photograph

Wisconsin State Capitol and East Washington Avenue

Date: 1929
Description: View up avenue towards the Wisconsin State Capitol building. Automobiles are parked along the street, and a building on the right has advertisements for st...
Photograph

Calliope Truck Leading a Parade

Date: 08 13 1932
Description: A "RKO Greater Show Season" truck with signs promoting a show at the RKO Orpheum Theatre, a calliope and two men sitting on top, leading a parade of automo...
Photograph

Fishing Pole Carrier for Automobiles

Date: 03 24 1947
Description: Prototype of "Sure Grip" fishing pole holder for carrying fishing poles on the top or sides of a car. Shows device with an advertising card attached that i...
Photograph

Waters Auto Sales

Date: 1939
Description: View from intersection towards the Waters Motor Company, located at 802 East Washington Avenue.
Photograph

Nu-Enamel Paint Promotion

Date: 05 14 1934
Description: Man standing next to an automobile outfitted with signs advertising Nu-Enamel paint.
Photograph

Regent Street at West Washington Avenue

Date: 1974
Description: Intersection at Regent Street and West Washington Avenue. An Octopus Car Wash sign is mounted on top of car in the foreground.
Photograph

Reed Sound Service Car

Date: 03 03 1937
Description: John P. Reed's Sound Service car with two loud speaker horns and a sign on top. The automobile is a Plymouth provided by Gillespie Blumer of Madison.
Photograph

Severson's Service Station Calendar

Date: 2008
Description: This beautiful 1940s calendar hangs on the wall at Monty's Blue Plate Diner.
Photograph

Every House Appliance Co. Car and Trailer

Date: 08 13 1936
Description: Parked automobile with Every-House Appliance Co. trailer-hitched, and advertising that reads: "Every House Needs Westinghouse," in front of the Westinghous...
Photograph

McVicar Photo Service Sign on Ford Coupe

Date: 1930
Description: A McVicar Photo Service sign on the spare tire cover on the back of a Ford coupe. The full text of the sign reads, "McVICAR PHOTO SERVICE, Specialists in C...
Photograph

Buick Advertising Sign

Date: 07 29 1952
Description: Buick advertising sign in the first block of North Fairchild Street, uncovered by workers who removed another billboard that had covered the old sign.
Photograph

Commercial Buildings

Date: 1945
Description: View down side of railroad tracks towards commercial buildings. Two advertisements are painted on the side of the large brick building in the foreground.
Photograph

Atwood Avenue Bowling Alley

Date: 
Description: View across street towards the Atwood Alleys bowling alley, 2164 Atwood Avenue, owned and operated by William Freund. There are advertisements for Centenni...
Photograph

Kober's Root Beer and Ice Cream Bar

Date: 09 11 1945
Description: Kober's Root Beer and Ice Cream Bar, 2237 Sherman Avenue, with menu displayed on exterior and Coca-Cola, Borden's Ice Cream and Hires Root Beer signs.
Photograph

Racing Car at Plymouth Liquors

Date: 06 11 1945
Description: A driver sits in a small promotional race car with a "Calvert Special" logo on its side at Plymouth Liquors, 2717 Atwood Avenue.
Photograph

Jacobson Motors

Date: 02 08 1938
Description: View at night of Olaf S. Jacobson Motors garage, 1501 Monroe Street, after Art Deco remodeling. The business was located on the corner of Regent and Monroe...
Photograph

"Madame White" Cosmetics Car and Employees

Date: 08 17 1934
Description: Group portrait of "Madame White" cosmetics sales staff with car and signage for an event at the Capitol Theatre with Richard Barthelmess in "Midnight Alibi...
Photograph

J.A. Brady Garage

Date: 05 18 1933
Description: Interior of J.A. Brady garage and workshop, 1307-1309 Williamson Street. Five men in photograph. The car on the left has Savidusky's Cleaners & Dyers adve...
Photograph

American Health Frankfurter Advertising Car

Date: 09 01 1932
Description: Austin automobile parked on the 300 block of W. Johnson Street (?),with advertising "American Health Frankfurter -- leads them all," and "American Brand P...

Have Questions?

If you didn't find the material you searched for, our Library Reference Staff can help.

Call our reference desk at 608-264-6535 or email us at: