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Book or Pamphlet

I.H.C. Touring Car — Plan View of Chassis

Date: 1907
Description: Plan View of Chassis.
Postcard

Warner Speedometer

Date: 1907
Description: Printed postcard distributed to automobile purchasers by the Warner Instrument Co. of Beloit, Wisconsin, founded by Arthur P. Warner, inventor of the magne...
Postcard

Weiser's Store

Date: 1907
Description: Text on front reads: "Weiser's Store, Saxeville, Wis." A brick building with a decorative storefront has a raised concrete platform and gasoline pumps in f...
Postcard

Main Street

Date: 1907
Description: Text on front reads: "Main Street, Saxeville, Wis." Weiser's Store, a brick building with a decorative storefront has a raised concrete platform and gasoli...
Postcard

Parade Car

Date: 1907
Description: An automobile decorated for an early 4th of July parade traveling down the street. The passengers are dressed festively. Signs for "Castersen & Co. General...
Historical Essay

Horses to Horsepower - Image Gallery Essay

Automobiles in Wisconsin History
Read about the evolution of the automotive industry and the drastic changes in manufacturing work, road infrastructure, the economy and American culture.
Postcard

Behind the Wheel

Date: 1907
Description: A man is sitting behind the wheel of his automobile which is parked at the curb of a street lined with businesses. A pedestrian is walking across the stree...
Photograph

Madison Saddlery Company on an Outing

Date: 1907
Description: Outdoor group portrait of the Madison Branch of the Madison Saddlery Company located at 313-317 E. Wilson Street. The event may be a recreational gathering...
Postcard

Generator For Moving Pictures

Date: 1907
Description: Photographic postcard of the generator used to power the "Frank H. Thompson Famous Moving Pictures." A belt from the generator stretches to the flywheel on...
Historical Essay

Letterheads - Image Gallery Essay

Promotions on Paper, 1850s-1975
Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

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