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| Your public statement for historic preservation must do two things: be highly persuasive, and draw listeners into your cause. |
| Your advocacy group's message for historic preservation will have more impact if the people who deliver know how to be clear, rational, and appealing. |
| Your historic preservation group can boost its public profile by incorporating a public relations mindset into daily communications. |
| Learn how to make a case for historic preservation and use multiple tools to share your preservation message with different audiences. |
| The best way to handle a historic preservation problem that gets a lot of public exposure is to turn it into a PR opportunity. |
| Get tips on how to handle communications when opponents to your cause become unpleasant. |
| A public relations plan can serve as a roadmap for your historic preservation group to effectively communicate your story and message. |
| An awards program is a fun and inexpensive way to proactively promote historic preservation in your community. |
| When your advocacy group is feeling the pinch of its small labor force, a public relations professional can be a good investment. |
| Television and radio provide great opportunities to share your historic preservation message and attract large numbers of supporters. |
| Organizing a Publicity Event, Part 2 of 2 |
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| Learn how to plan the details to ensure your historic preservation group's event is a success. |
| Use these five tools to craft a convincing message to advocate for historic preservation in your community. |
| To avoid losing your community's historic resources during a disaster, you must prepare in advance and act quickly as the disaster unfolds. |
| How You Can Win When You Lose |
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| You may not win every historic preservation campaign, but you can use your foundation of support to launch your next effort. |
| Organizing a Publicity Event, Part 1 of 2 |
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| A publicity event is an ideal way for your historic preservation group to communicate information about a newsworthy or milestone event |
| A press list is an essential tool for you to develop a working relationship with members of the press. |
| Use press releases and media advisories to alert the media about your historic preservation group's newsworthy events. |
| To make a case for historic preservation in your community, you must understand your audience |
| Your historic preservation group can make compelling arguments for preservation by creating videos and posting them online. |
| Preservation is very much about people, and many reporters are looking for human-interest stories that inspire others. Learn how to create those stories. |
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