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Publication Information
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W011X4O
WHi 85056
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Hendrickson's Modern Home Furnishing Store
March 9, 1954
Interior view of the linoleum and tile department at Hendrickson's Modern Home Furnishing Store.
Hendrickson's Modern Home Furnishing Store
March 9, 1954
Exterior view of Hendrickson's Modern Home Furnishing Store at 2570 University Avenue, taken for the store's grand opening. The VA hospital is in the background.
Sears Fabric and Pattern Department
November 25, 1954
Fabric and pattern department of the new Sears store, located at 1101 East Washington Avenue.
Penney's Sales-Woman
March 2, 1954
Penney's saleswoman Cora Stern measures fabric at the Madison store. She was named the top saleswoman in the entire Penney's organization.
Kroger Store
December 30, 1954
Displays of fruits and vegetables in the produce section of the Madison East Kroger grocery store at 2829 East Washington Avenue.
Roy Rogers Clothing Display at Sears
November 25, 1954
Roy Rogers clothing on display at the new Sears store, located at 1101 East Washington Avenue.
