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Publication Information
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Collection Information
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W011YP0
WHi 3850
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
McVicar's Photo Service Entrance
October 11, 1928
View of entrance to McVicar's Photo Service, Commercial Photography Developing and Printing, 751 University Avenue. Also shows part of display window featuring Agfa film.
McVicar Photo Service Window Display
November 7, 1929
Homecoming window display at McVicar Photo Service, 723 University Avenue.
McVicar Photo Service Store Window
October 30, 1936
Homecoming display window at McVicar Photo Service, 751 University Avenue, featuring Wisconsin vs. Chicago football game with advertising for Agfa film. Also shows a noose with sign that reads: "An...
McVicar Advertisement
December 17, 1928
McVicar Photo Service ad proclaims: "We Make Lantern Slides!" McVicar's business was located inside the University Floral Company, located at 723 University Avenue.
Military Insignia, Window Display
September 19, 1944
Malcolm McVicar's military insignia collection on display, with a United States flag, in the window of Photo Copy Service shop, 211 West Mifflin Street.
McVicar Photo Service Window
May 5, 1936
McVicar Photo Service window display featuring C.U.N.A. (Credit Union National Association) magazine "The Bridge, Credit Union National Magazine, uses McVicar photos" also shows ads for Agfa photog...
